Hasta La Creative!

LOS ANGELES (AdAge.com) — Away-from-home TV networks at retail, restaurant and transit locations got a boost this week when Nielsen released its first quarterly audience report on the medium.

(TrendHunter.com) The Nissan Cube print campaign challenges our views on symmetry. Having a symmetrical face and body is considered desirable in today’s society, yet Nissan Cube’s print campaign takes that notion and turns…

Creative agency:  Y&R Dubai
Client: Ecobility
Ad title: Emotional Blackmail

Brief: Ecobility wanted to promote its energy efficient light bulbs, Illume by highlighting the benefit of the using CFLs over incandescent bulbs. The challenge was in presenting a social message linking back to the product. CFL’s are a better alternative for our environment  than regular lightbulbs, this fact is well known yet people remain apathetic to the cause. Hence the ad features an innocent looking baby polar bear playing on peoples guilt conscious by looking helplessly and begging them to save his future.

Chief creative officer: Shahir Zag
Executive creative director : Komal Bedi Sohal
Creative directors: Shahir Zag, Komal Bedi Sohal
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: Garrigosa Studio
Illustrator: Garrigosa Studio
Planner (creative agency) : Nadine Ghossoub

NEW YORK (AdAge.com) — Marketers at the second day of Ad Age's Digital Conference said they could care less whether it's a digital or traditional shop that takes the lead on a marketing campaign, as long as they figure out how to orchestrate campaigns consistently and collaboratively.

NEW YORK (AdAge.com) — That severe nosedive the economy took wasn't all bad for Detroit. Jim Farley, group VP-global marketing at Ford Motor Co., told attendees at Advertising Age's Digital Conference today that it was actually the best thing for automotive marketing, especially on the digital front.

NEW YORK (AdAge.com) — Stop paying Kim Kardashian $10,000 per tweet. That's the recommendation based on the work of Yahoo's principal research scientist Duncan Watts, who presented his findings at Advertising Age's Digital Conference today.

(TrendHunter.com) New York-based designers Maayan Zilberman and Nikki Dekke team up with Urban Outfitters for their new lingerie collection found at the American retail store. Their current lingerie line entitled ‘The Lake…

LONDON – CHI & Partners has hired Jonathan Burley, the executive creative director of Leo Burnett, as its new executive creative director.

LONDON – Lufthansa-owned airline bmi is to begin using its former brand name British Midland International as part of a wider relaunch of the business.

LONDON (AdAge.com) — British Prime Minster Gordon Brown has stood up to Rupert Murdoch in an attack on one of Mr. Murdoch's priorities: pay walls for news websites. "I don't think you are going to be able to put things behind pay walls in the way that people think," Mr. Brown said.