LONDON – The ‘First Election Debate’, the first live TV debate between the political party leaders, commanded 9.4 million viewers, according to unofficial overnight figures.
LONDON – Last night’s historic leaders debate sweeps across today’s front pages, with Liberal Democrat leader Nick Clegg emerging as the surprise victor.
LONDON – Mike Teasdale, the executive planning director for BBDO North America, has joined Lowe & Partners as the chief planning officer for its global Unilever business.
LONDON – Budweiser is launching a new TV campaign to promote parent company Anheuser-Busch InBev’s global sponsorship of the World Cup in South Africa.
LONDON – Springer & Jacoby, the iconic agency widely known as the school of German advertising, is to close after losing a number of its key clients.
LONDON – Pollsters had Liberal Democrats leader Nick Clegg emerging triumphant last night as the UK’s first televised leader’s debate drew 9.4 million viewers with hundreds of thousands of people logging on to join and track the debate as it happened.
LONDON – PepsiCo has tied up with Microsoft Advertising to launch a digital campaign which further increases its spoiler efforts around Coca-Cola and its partnership with the World Cup.
LONDON – The Pinnacle, the new London skyscraper currently under construction, has hired design agency Totality to create a brand identity relevant to a global audience.
LONDON – It’s musical chairs for creatives at CHI, DDB and Leo Burnett, while former VBS MD Nick Bampton makes a return to the media business, as Brand Republic rounds up the people moves in advertising, digital, marketing and media.
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Jeremy Hogg, Simon Johnson
Copywriter: Alex Stainton
Post production: Cream Studios
Photographer: Danny Eastwood
Designer: Jason Young
Designer: Erwin Santos
Senior Account Director: Leif Stromnes
Account manager: Holly Whiteley
Advertising Agency: Publicis, Gurgaon, India
Digital Creative: Nishan Singh
Digital Creative: Atul Kapoor
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya banerjee
Creative Group Head: Sudhir Das
Assoc Art Director: Sunny Johnny
Photographer: Ajit Singh Padam
Illustrators: Sanjay Kumar, Harish Nair, Nawin Nandakumar, Manoj Saha
“The General Theory of Relativity of 1915 changed the way we view the universe overnight. However, it took Einstein 10 years to perfect it, something like 3650 days and 3650 nights.
A simple idea can change the World. Aspirin – 110 years.”
“The phrase “there’s nothing on tv” is even older than television itself. The physicist John Logie Baird repeated it thousands of times until finally, in 1926, after four years of work; he could see something on the screen.
A simple idea can change the World. Aspirin – 110 years.”
“The Wright Brothers flight that inaugurated aviation in 1903 lasted only 59 seconds. Very little compared to the 6 years it took them to have the plane ready. Some things haven’t changed; flights are still shorter than the wait. A simple idea can change the World. Aspirin – 110 years.”
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Excecutive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Directors: Florencia Font, Hernan Damilano
Copywriters: Ezequiel Saul, Hernan Damilano
Photographer: Matias Posti
Published: April 2010
Marketers and politicians hoping to reach the elusive youth can all benefit from having a clear, brand image, as this raw footage painfully demonstrates.
LONDON – Marketers and politicians hoping to reach the elusive youth audience can all benefit from having a clear, brand image, as this raw footage painfully demonstrates.
LONDON – Google recorded a $1.96bn (£1.3bn) profit in the first quarter of 2010, a 38% increase on the same period last year and a performance the search giant attributes to the return of large advertisers and an improving economy.
Une performance live du japonais Hifana dans le cadre de la campagne Nike Free Run +. Un concept décalé de l’agence Wieden Kennedy, car ces chaussures flexibles sont directement reliées au Macbook afin de produire de la musique. A découvrir en vidéo dans la suite.
(TrendHunter.com) For some odd reason, it seems fashion and warmth never want to mix when it comes to men’s coats. Either you’re looking stylish and freezing your ass off, or you’re frumpy but toasty. The Garcon Garcia…
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