NEW YORK (AdAge.com) — On the face of it, $100 million is nothing to Procter & Gamble. The consumer-products giant spent $2.7 billion last year on traditional media and web-based banner ads, according to Kantar Media. So why should anyone care if Oprah Winfrey's fledgling cable network got a taste of a couple of Tide, Crest and Pampers-created pennies?
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| THE ORIGINAL? Caja Espana / “Express Money Transfer” – 2006 Source : Cannes Archive Online, Agency : The Farm CF Madrid (Spain) |
LESS ORIGINAL : FxPro Money Transfer – 2010 “In speed we trust” Source : Adsoftheworld Agency : Freeger, Moscow (Russia) |
| Dommage pour le client Russe qui a “casqué” pour une idée déjà existante… |
Não se pode chamar um conteúdo de “viral” sem antes conhecer o impacto que ele causou. Mas, infelizmente, ainda tem gente que denomina qualquer vídeo engraçadinho de “viral”. E este erro é muito comum. Uma pena, porque tem gente aprendendo errado o conceito dessa tática, e aplicando rotineiramente. Afinal, o que de fato faz um “viral” é o potencial criativo e emocional da idéia. Simples (?)
O vídeo acima, feito para divulgar uma marca de desodorantes, conseguiu mais de 25 mil views em menos de 10 dias de publicação. É um resultado satisfatório. Claro, não é o maior viral da história; Longe disso. Só que ele é uma boa referência de que a idéia – criativa – aliada com o conceito da marca/produto, pode interessar muita gente.
This is just a note to say that we have extended the entry deadline for the Small Agency Awards to April 30. That doesn't mean you should wait until next Thursday at midnight to start getting your act together. Because we're not extending again. AND THIS TIME WE MEAN IT! But do get your stuff in. We really want to see it.
LONDON (AdAge.com) — The planes are back in the air, but it could be another two weeks before Europe gets back to normal following the six-day flight ban caused by the ash from an Icelandic volcano. Meanwhile, some stranded ad folks are finding online fame after discovering bizarre transport, like Scandinavia's overnight disco party boat and the travails of a Procter & Gamble exec in wedding finery trying to get home to Brazil from London to be a bridesmaid
(TrendHunter.com) The photography of Ina Jang is amazing yet bizarre. According to the photographer, “In such a quiet world, what really matters [is] the empty space in the photographs. I try to find an answer in the work…
NEW YORK (AdAge.com) — Starting in 2011, CBS and Time Warner's Turner Broadcasting System will share multimedia coverage of the NCAA men's basketball championship tournament games — and the ad dollars that flow to them. It's another instance of cable making inroads on marquee properties that once belonged to broadcast networks.
I canceled my New Yorker subscription some time ago, mostly because the metric tonnage of unread issues threatened to topple the shelf behind my toilet. 'Twas a necessary move — I'd been fast-tracked for a "Hoarders" intervention — but to this day I lament the material I consigned to the recycling bin. Either the old New Yorkers or the Baldwin Bros. figurines had to go; I chose with my head and with my heart.
If you're an agency owner you probably feel, as I do, that most of us need to be more fascinating to our clients. We must raise the bar if our industry is to evolve and, dare I say, survive? We were once one of the most fascinating industries in the world.
Une série de visuels mettant en valeur les travaux d’Alexander Korzer-Robinson. Cet artiste, originaire de Berlin, a composé les premières de couverture en découpant des pages pour en faire des montages en relief. Un véritable “paysage intérieur” en préambule du livre.
LONDON – Pierre Omidyar, the founder of eBay, is set to launch a new site called Honolulu Civil Beat, which he hopes will persuade people to pay for news.
(TrendHunter.com) Photographer Jorge Peniche’s profile for Ink Butter gives us a realistic view of community, culture and customs with unrivaled access to worlds many of us have never before visited.
The focus here is…
LONDON – Bloomberg Businessweek has unveiled its new-look magazine which includes expanded content, new sections, and a completely retooled and enhanced navigation.
LONDON – Making BBC Radio 1 and BBC Radio 2 digital only would encourage more people to listen to the radio via a digital platform according to Linda Smith, executive chairman of the Radio Advertising Bureau.
LONDON (AdAge.com) — Publicis Groupe announced 3.1% growth in organic revenue for the first quarter of 2010, doubling the 1.5% organic growth reported by French rival Havas earlier this week. Overall, consolidated revenue grew by 8.1% over the first quarter last year.
LONDON – Starbucks has reported a ten-fold leap in year-on-year net earnings from $25m to $217m in its second quarter, powered by the introduction of its instant coffee brand, Via.
NEW YORK (AdAge.com) — MDC Partners' Redscout has tapped former Deutsch, New York, top creative Peter Nicholson to serve as its first chief creative officer. The firm has also recruited longtime Venables Bell & Partners exec Nick Johnson to serve as president.
People have recognized that sustainability can be a brand-builder for some time. But using sustainability to build your brand can only be a successful strategy if it starts from a consumer perspective. Given London's Becky Willan calls this Sustainability 2.0 and explains what the next steps are.
Dans le cadre du concours Fermi imaginé par les logiciels de rendus Refractive Software, voici ce travail graphique par le designer polonais Artur Szymczak autour d’un concept-car de la marque Lexus. Une utilisation spécifique d’Autodesk Softimage 2010 et d’Octane Render.
LONDON – BSkyB will ask the Competition Appeal Tribunal (CAT) to delay the enforcement of Ofcom’s decision to cut the price Sky can charge for its sports channels, until after the issue has been debated at a court hearing tomorrow (23 April).
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
