Kraft calls UK media review
Posted in: UncategorizedLONDON – Kraft Foods is holding a review to consolidate its £50 million media planning and buying account across all Cadbury and Kraft brands in the UK.
LONDON – Kraft Foods is holding a review to consolidate its £50 million media planning and buying account across all Cadbury and Kraft brands in the UK.
LONDON – The Conservative Party has booked a heavyweight ad takeover of the YouTube homepage in a last-minute bid to get its message out to millions of voters, while Labour has focused on mobilising its core supporter base.
LONDON – Ikea has called a pitch as it looks for an agency to handle its direct marketing account.
LONDON – Young & Rubicam has launched a search for a new chairman and chief executive for Europe, the Middle East and Africa.
LONDON – Merlin Entertainments has kicked off the hunt for an agency to handle advertising for the London Eye.
LONDON – Labour and the Liberal Democrats both made a last-minute pitch for the votes of people working in the creative industries as the General Election drew to a close.
London – Will Lewis, the editor in chief and digital managing director of Telegraph Media Group is parting company with the publisher in a “mutual decision” following frustration with his top-secret new digital enterprise based in Euston, according to sources.
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Advertising Agency: Impact BBDO, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Lyna Domiati
Copywriter: Florence Basseux
3D: Malek Rizkallah, Nancy Timani, Elie Moussally
Via [AdsOfTheWorld]
A new public service campaign launched this week by Save the Children and the Ad Council is focused on telling Americans how they can improve the lives of children in the developing world. The effort, created pro bono by BBDO, focuses on raising awareness of the need for local health workers to work with children suffering from preventable and treatable illnesses that too often lead to childhood deaths.
Quando eu era moleque-nerd e ficava horas vendo o mapa-mundi pirava com Lesoto, um país-dentro-de-um-país. Como o “país em volta” é a África do Sul a Coca-Cola resolveu aproveitar para criar uma historinha divertida de como os torcedores da Argentina estão convencendo a população local a torcer pelo seu time na Copa do Mundo 2010.
O problema é que a torcida por lá achou uma #putafaltadesacanagem a mesma ideia ser aplicada, pelo que já dá para ver no YouTube, no Paraguai e Chile:
Viu outro vídeo parecido por aí? Manda!
Via @rafaelziggy.
Post originalmente publicado no Brainstorm #9
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