Kraft calls UK media review

LONDON – Kraft Foods is holding a review to consolidate its £50 million media planning and buying account across all Cadbury and Kraft brands in the UK.

Tories occupy YouTube as Labour opts for mobile and social media

LONDON – The Conservative Party has booked a heavyweight ad takeover of the YouTube homepage in a last-minute bid to get its message out to millions of voters, while Labour has focused on mobilising its core supporter base.

Agencies line up for Ikea DM business

LONDON – Ikea has called a pitch as it looks for an agency to handle its direct marketing account.

Y&R kicks off hunt for European chief

LONDON – Young & Rubicam has launched a search for a new chairman and chief executive for Europe, the Middle East and Africa.

London Eye sees shops for creative brief

LONDON – Merlin Entertainments has kicked off the hunt for an agency to handle advertising for the London Eye.

Labour and Lib Dems make pitch to adland

LONDON – Labour and the Liberal Democrats both made a last-minute pitch for the votes of people working in the creative industries as the General Election drew to a close.

Mr Sleep & the Zzz Squad viral video

A viral video campaign for Travelodge with Mr Sleep helping you sleep tight.

Sleep tight

Advertiser: Travelodge.co.uk

Scandalous Scalded Portraits – The Paintings of Jenny Morgan are Disturbingly Scorched (GALLERY)

(TrendHunter.com) Jenny Morgan creates visually disturbing works of art that manage look beautiful. She works with people that she personally knows and her experiences with them is what influences the overall portrait.…

Butler Shine Wins YellowPages.com Account

NEW YORK (AdAge.com) — AT&T has chosen Sausalito, Calif.-based Butler Shine Stern & Partners to lead a much-needed makeover of its online local-search platform YellowPages.com after a review, according to executives familiar with the situation.

Futuristic Enforcer Fashion – Model Kylie Bax for ‘The Fashion Power’ in Vogue Italia May 2010 (GALLERY)

(TrendHunter.com) Styled by Patti Wilson and photographed by Steven Klein, blond bombshell Kylie Bax makes her triumphant return to fashion for ‘The Fashion Power’ in Vogue Italia. Dressed in black leather and sky-scraping…

Will Lewis to leave the Telegraph in ‘mutual decision’

London – Will Lewis, the editor in chief and digital managing director of Telegraph Media Group is parting company with the publisher in a “mutual decision” following frustration with his top-secret new digital enterprise based in Euston, according to sources.

Top 20 Trends of the Day (May 5) – From Stranded Desert Shoots to Hardcore Biker Bags (COUNTDOWN)

(TrendHunter.com) For the day of May 5th, these are the Top 20 trends, which include Stranded Desert Shoots, Mystical Garden Photoshoots and Geeky Home Theaters. The rankings are based on hundreds of thousands of views…

The tallest skyscraper rising above Beirut

Click Image To Enlarge
Advertising Agency: Impact BBDO, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Lyna Domiati
Copywriter: Florence Basseux
3D: Malek Rizkallah, Nancy Timani, Elie Moussally
Via [AdsOfTheWorld]

JJ Puts Global Baby Business Up for Review


NEW YORK (AdAge.com) — Johnson & Johnson is reevaluating its global agency relationships on its portfolio of baby products — a move that could deal a blow to both its longtime lead creative shop for that brand, Interpublic Group of Cos.' Lowe, along with digital shop Profero.

What Do Agencies Care About?


With the goal of understanding our audience on a multitude of levels, we looked at 226 posts that were posted between Oct. 1, 2008, which marked the beginning of the economic meltdown, and March 31, 2010, which, well, we hoped marked the beginning of a brighter day for the industry.

Minimalist Superhero Posters – Check Out the Simple and Classic Work of Gidi Vigo (GALLERY)

(TrendHunter.com) When movies based on comic books and popular superheroes come out, they’re usually filled color and action. However, Gidi Vigo’s take out all the excitement and fill them with simplicity and class.

This…

Pitching In to Save the Children


A new public service campaign launched this week by Save the Children and the Ad Council is focused on telling Americans how they can improve the lives of children in the developing world. The effort, created pro bono by BBDO, focuses on raising awareness of the need for local health workers to work with children suffering from preventable and treatable illnesses that too often lead to childhood deaths.

Victorian Costume Snapshots – The Laroache Brothers Photography Time Travels (GALLERY)

(TrendHunter.com) The Laroache Brothers photography duo is not comprised of real siblings. However, Laurence Edney and Wolfgang Mustain do have creativity in common. Their work in this set of mid-century inspired shots…

Supersized Gorging Sites – Sassy Thomas Charges Customers To Watch Her Eat (GALLERY)

(TrendHunter.com) Sassy Thomas runs her own website where the members are all self professed “fat admirers” who pay a monthly fee to view videos and pictures of her consuming fatty foods.

I gotta admit, the pics of Sassy…

Coca-Cola | Lesotho

Quando eu era moleque-nerd e ficava horas vendo o mapa-mundi pirava com Lesoto, um país-dentro-de-um-país. Como o “país em volta” é a África do Sul a Coca-Cola resolveu aproveitar para criar uma historinha divertida de como os torcedores da Argentina estão convencendo a população local a torcer pelo seu time na Copa do Mundo 2010.

O problema é que a torcida por lá achou uma #putafaltadesacanagem a mesma ideia ser aplicada, pelo que já dá para ver no YouTube, no Paraguai e Chile:

Viu outro vídeo parecido por aí? Manda!

Via @rafaelziggy.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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