Hasta La Creative!

CMOs are entering a new period of organizational change as they restructure to minimize costs, maximize flexibility and place digital and social media at the heart of their global strategies. In fact, 75% are either restructuring their marketing organization now or will do so by the end of 2011, according to a new Forrester Research survey of marketing leaders. But as you consider a potential reorganization, ask yourself what context shapes your global marketing.

LONDON – Brook, the sexual health charity for young people in the UK, has appointed Baber Smith to handle an integrated brief, following a competitive pitch run by teenagers.

(TrendHunter.com) The EC145 Mercedes-Benz Helicopter has just been unveiled in Geneva for the 2010 European Business Aviation Convention and Exhibition. The EC145 luxury helicopter sort of resembles the inside of a Mercedes-Benz…

NEW YORK (AdAge.com) — After dragging agencies through a pitch process, apparel-brand Dockers is awarding digital creative to none of the contenders, and consolidating digital media at OMD, its traditional-media agency. The move means that the Levi Strauss & Co.-owned brand is parting ways with digital agency Razorfish and moving digital-buying duties to OMD.

Un riche portfolio par le photographe anglais Andrew Brooks. Basé à Manchester, il possède un style maîtrisé, entre manipulations numériques et HDR. Découvrez une sélection et de nombreux exemples de son travail dans la suite de l’article.

Previously on Fubiz

• Sven Prim
• Ross Brown
• Benedict Campbell

LONDON – Seven Squared, the customer publisher which serves clients including Sainsbury’s, has launched a business-to-business (B2B) unit.

LONDON – Dating site Loverstruck.com is testing real-time geo-targeted advertising for the first time on iPhone and iPod Touch users across London.

LONDON – The British Red Cross has kicked off a search for both a creative agency and a media planning shop and is approaching agencies for credentials meetings.

LONDON – Samsung and Swindon Town have joined forces to launch a new competition that gives budding footballers the chance to win a professional contract with the League One club.

LONDON – The Initiative managing director, Danny Donovan, is leaving the agency after 16 years to head a specialist retail division for MediaCom.