May
06
Dockers Holds Pitch but Awards Digital Creative to None of the Contenders
Posted in: Uncategorized
NEW YORK (AdAge.com) — After dragging agencies through a pitch process, apparel-brand Dockers is awarding digital creative to none of the contenders, and consolidating digital media at OMD, its traditional-media agency. The move means that the Levi Strauss & Co.-owned brand is parting ways with digital agency Razorfish and moving digital-buying duties to OMD.
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