May
14
Aviva pushes retirement products with ad campaign
Posted in: UncategorizedLONDON – Aviva is to push its retirement products in the latest phase of its ongoing ad campaign fronted by TV comic Paul Whitehouse.
May
14
UK creative team triumphs in European ad awards
Posted in: UncategorizedLONDON – Gavin Johnson and Julia Earthrowl, a creative team on placement at MuirHoward, have triumphed in the pan-European Best YET creative competition.
May
14
Resident Evil: Thabo, Aziz, Jackie
Posted in: Uncategorized
“Resident Evil. You are on the menu.”
Advertising Agency: Y&R, Dubai, United Arab Emirates
Group Creative Director: Michael Blore
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: Clive Stewart
Illustrator: Andrew Newman
Illustrator: Wayne @ Dxf
Senior Account Director: Nadine Ghossoub
May
14
Bounce: Scented Garment Tree
Posted in: Uncategorized
Leo Burnett Melbourne, working on an international Procter & Gamble brief, brought springtime early to a grey and gloomy Toronto park. Taking socks, t-shirts and other items of clean laundry we fashioned them into colourful flowers and scented them with Bounce. We then used them to help a leafless tree blossom back into life. Passersby could pick the fabric flowers, smell them and unravel them to discover the source of the spring fresh scent was something that they could bring to their own laundry with Bounce dryer sheets.
Advertising Agency: Leo Burnett, Melbourne, Australia
Executive Creative Director: Jason Williams
Art Director: Lauren Doolan
Copywriters: Eamonn Dixon, Andrew Woodhead
May
14
Nestlé Fast: Bike, Girl, Music, Poster
Posted in: Uncategorized
“Three flavours to go. Go where? Well… I don´t know. Where are you going now?”
“How are you going? Going fine? OK? Going back? Or just going away?”
“Wanna go where? Away? Out? Or just wanna go crazy about?”
“Should I go or should I go?”
Advertising Agency: W/McCann, São Paulo, Brazil
Creative Directors: Milton Mastrocessario, Fabio Matiazzi
Art Director: Fabiano de Queiroz “Tatu”
Copywriter: Ana Dolabela
Illustrator: Mulheres Barbadas
Published: April 2010
May
14
Protex Antibacterial Soap: Sneakers, Dogs
Posted in: Uncategorized
“The Things You Touch Stay With You.”
Advertising Agency: Young & Rubicam, New York, USA
Executive Creative Officers: Scott Vitrone, Ian Reichenthal
Creative Directors: Guillermo Vega, Icaro Doria, Meg Rogers
Art Director: Kleber Menezes
Copywriter: Corey Rakowsky
Producer: Helen O’Neil
Account Executives: Mary Ellen Kenney, Jennifer Li, Karine Nguyen Huu
Photographer/Designer: Jamie Chung
Digital Artist: Raul Pardo
May
14
Claro TV: Hulk, Police, Spiderman
Posted in: Uncategorized
Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
Creative Director: Salvador Lister
Art Director: Kriss Suarez
Copywriter: Salvador Lister, Manuela Rondon
Illustrator: Kriss Suarez
Additional credits: Hans Daniel, Tonny Molina
Published: May 2010
May
14
Absolute winds the clock back for 90s station
Posted in: UncategorizedLONDON – Absolute Radio is to launch a new digital station, Absolute 90s, on London DAB in June and transmit Absolute 80s, currently on London DAB, on national DAB from today (14 May).
May
14
Costa Coffee develops new city format
Posted in: UncategorizedLONDON – Costa Coffee is to make a concerted push to increase its presence in metropolitan areas with the launch of a series of ‘metro’ style specialist stores.
May
14
Absolute Radio winds the clock back again with new station
Posted in: UncategorizedLONDON – Absolute Radio is to launch a new digital station, Absolute 90s, on London DAB in June and transmit Absolute 80s, currently on London DAB, on national DAB from today (14 May).
May
14
Viral flop: Nesquik chocolate dick for kids?
Posted in: Uncategorized
May
14
Hipsteriffic Slogan Tees – Girl Power Rules the Married to the MOB Summer 2010 Line (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Married to the Mob Summer 2010 collection is all about girl power. It is led by a whole host of spunky tees, adorned with sayings that only the most confident of ladies could carry off.
The model…
May
14
PC Pet Beds – The Computer Monitor Cat Bed is Too Cute to Power Off (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This Computer Monitor Cat Bed proves that the Internet really is made of cats. This cat bed is perfect for the LOLcat in your life. Here’s lookin’ at you, Keyboard Cat.
The Computer Monitor Cat Bed is…
May
13
Top 20 Trends of the Day (May 13) – From Casual Creamy Fashions to Onesies for Adults (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) For the day of May 13th, these are the Top 20 trends, which include Casual Creamy Fashions, Multipurpose SUVs and Synchronized Surrealism. The rankings are based on hundreds of thousands of views and 92…
May
13
PETA Warns PR Firms to Steer Clear of Ringling Brothers
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/ringling_peta_lose_reputation.jpg”img alt=”ringling_peta_lose_reputation.jpg” src=”http://www.adrants.com/images/ringling_peta_lose_reputation-thumb.jpg” width=”150″ height=”195″ //a/div
Using a photo from former Ringling Brothers elephant trainer Sam Haddock, PETA ran an ad in this week’s edition of PR News urging public relations agencies to stay away.
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May
13
JWT Gives Us Mustache Trash Talk
Posted in: Uncategorizeddiv class=”imageleft”img alt=”mustrash_talk_bloomberg.jpg” src=”http://www.adrants.com/images/mustrash_talk_bloomberg.jpg” width=”150″ height=”92″ //div
JWT New York created Mustrash Talk with with Keith Hernandez to promote Bloomberg Sports fantasy baseball package
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May
13
Geeky Fashion Editorials – The Popeye 2010 Spring/Summer Line Focuses on Nerd Style (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Popeye 2010 Spring/Summer collection further proves the theory that the coolest thing someone can be these days is a nerd. The geeky fashion editorial may make the teacher’s pets more popular than…
May
13
One Club Staffer Goes Missing
Posted in: Uncategorized
May
13
The Pocket Guide to Defensive Branding
Posted in: Uncategorized
Folks, we're vulnerable. Our Achilles Heel just moved up to our chest. Indeed, beware of exuberant social-media pontificators bearing gifts. This stuff is hard, and often it blows up in our faces.
May
13
Lenor: Flower Wraps
Posted in: Uncategorized
Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Producer: Mihai Draghici, Eugen Alexe
Account manager: Roxana Matasel
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