NEW YORK (AdAge.com) — Publicis USA chairman-CEO to staff: "Chevy has lost something in this decision. I am not saying they will fail; or that the agencies they will work with are bad. I am saying that they were disrespectful in this decision."
Inovar em uma categoria onde a concorrência pouco se diferencia, é a grande chance que uma marca tem para alcançar boa percepção e reputação.
A pedidos da Procter & Gamble, sua marca mãe, a Pampers apostou na tecnologia emergente para se diferenciar, lançando um aplicativo de iPad totalmente direcionado para mães de primeira viagem e cheias de expectativa.
O lançamento foi em abril, próximo da data inicial de comercialização do iPad, mas poucos aqui no Brasil ficaram sabendo da novidade.
Batizado de “Hello Baby“, o aplicativo (gratuito e disponível para download no iTunes) permite aos pais acompanhar o crescimento e desenvolvimento do bebê, semana a semana, numa espécie de calendário virtual de gravidez, com imagem em 3d e no tamanho natural.
As mães podem adicionar informações como nome, peso e etc., e compartilhar tudo no Facebook. Mas o que parece ser mais legal é a possibilidade que a mãe tem em colocar o tablet na frente da barriga, simular um ultra-som e se divertir com a família toda.
O principal objetivo com esta nova ferramenta provavelmente seja a busca pela construção da lealdade entre a mãe e a marca, antes mesmo do bebê nascer.
Via BrandWeek
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OK. So let’s get this straight. Maybe we’re in a bad mood or something but what’s up with the outpouring of love for Nike’s new “epic” three minute commercial featuring a who’s who of world famous soccer players?
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A crowd of people on Twitter have a stick up their…oh wait….that got us in trouble a while back. Anyway. It seems everyone is up in arms over Kodak CMO Jeffrey Hayzlett DMing everyone about his new book.
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Uma das mais importantes provedoras de telefonia móvel do Japão, a KDDI, chamou atenção depois de apresentar, esta semana, um hotsite promocional muito legal, desenvolvido especialmente para divulgar a nova linha de smartphones IS, assinados pela AU by KDDI, uma submarca focada no público mais jovem e conectado.
Digite seu usuário do Twitter e lidere uma marcha com seus seguidores. Very, very fun!!! 
Thousands of players from around the world have been helping Lewis to uncover clues, solve puzzles and complete online tests. To launch episode 2 of the game, Thierry Henry has sent a message to his friend Lewis, asking him to help find a priceless statue that has been stolen from his home in Barcelona.
To join the adventure and help Lewis solve this next mission, visit www.secretlewis.com
LONDON – Standard Life has today appointed Bigmouthmedia as its search marketing agency following a redesign of its site.
LONDON – Argos is to launch a new ad campaign next week created by CHI & Partners, which introduces the new strapline ‘Find it…. Get it…. Argos it’.
(TrendHunter.com) Every dreamed of being an artist but always felt you weren’t talented enough? Well, if you can find someone with willing fingers, you can create some simple but funny finger art.
It’s simple. All you…
LONDON – All European citizens should expect internet speeds of 30 Mbps or above by 2020, according to the Digital Agenda report published by the European Commission.
Cage-dancing at Bravo’s Spartacus party, Maloney shines at the Mail’s football tournament, Felix Dennis goes Through the Keyhole, Eric Newnham gets on his (rusty) bike, and a cautionary tale from Spearmint Rhino
LONDON – Rubicon, the AG Barr juice brand, is to capitalise on the recent success of the England cricket team by becoming an official partner of the Friends Provident t20 county competition.
LONDON – Carlsberg is to sponsor UEFA Euro 2012 in a move that extends its involvement with the event to 24 years.
LONDON – The Daily Mirror has lined up 1966 World Cup hero Sir Geoff Hurst to star in a Top Trumps England Legends ad campaign, which breaks tonight.
LONDON – Target Media has promoted Mary Bond to head of digital, as part of plans to grow its digital billings by 15% in the next year.
LONDON – Actress and model Elizabeth Hurley features as guest editor in the June issue of Natmag women’s lifestyle monthly, Zest.
LONDON – The Sun is to launch its cover of ‘If I Can Dream’, sung by Terry Venables, as a single in time for this summer’s World Cup tournament, in aid of charities Help for Heroes and Malaria No More UK.
(TrendHunter.com) For the day of May 20th, these are the Top 20 trends, which include Controversial Close-Ups, Ice Cream Cone Pumps and Geeky Wedding Favors. The rankings are based on hundreds of thousands of views and…
SAN FRANCISCO – Google has unveiled its Google TV offering, which transports internet services including access to the vast archive of programmes available online into the television-viewing experience.
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