LONDON – Nick Hynes, former chief executive of The Search Works, has co-founded a new full-service mobile agency, Somo, targeting fast-moving consumer goods brands.
LONDON – Virgin Media is launching a new digital music service that will offer subscribers an unlimited number of downloads from Universal Music’s entire digital catalogue.
LONDON – Sky Digital Media, the sales house and digital advertising arm of BSkyB, has secured a deal with 20th Century Fox to promote its upcoming film release, Ice Age: Dawn of the Dinosaurs.
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| THE ORIGINAL? SteinHof Music Production Company – 2004 Source : Cannes Lions Archive, Agency : Ogilvy & Mather Vienna (Austria) |
LESS ORIGINAL : 98.0 FM Radio Station – 2009 Source : Adsoftheworld Agency : Sakideamsheni, Tbilisi (Georgia) |
| Difficile d’en croire ses yeux, tant le concept est identique et l’idée éculée… bref, mieux vaut être sourd que de voir ça! À bon entendeur… |
LONDON – Coca-Cola is mounting its first national advertising campaign for Glaceau Vitaminwater since it launched in the UK a year ago.
Com o mesmo conceito trabalhado pela Gringo aqui no Brasil, certamente porque tiveram o mesmo briefing, a North Kingdom acaba de lançar um novo site para Coca-Cola Zero.
E como é tradição nos trabalhos da agência para o produto (“The Coke Zero Game”), tem dois mulherões para te guiar pelo resto da experiência. Você é apresentado ao Coca-Cola Zero Headquarters, o lugar em que fazem o impossível ser possível, que aqui no caso é traduzido como sedução.
O site é dividido em duas partes principais:um filme e um game. O filme, chamado “The Morning After” nada mais é do que o mais recente comercial de Coca-Cola Zero, que mostra o trabalho dos agentes da marca. O protagonista está na casa de uma garota, mas precisa fugir quando o pai dela aparece de surpresa tocando a campainha.
Já o game coloca você atuando na prática, tendo que conquistar e manter três mulheres felizes ao mesmo tempo. São três diferentes minigames que funcionam integrados, e o jogador conta também com três gadgets para facilitar a missão. Nessa parte colocaram até os “cientistas” Fritz e Stephen, os criadores do Coca+Mentos, no rolo. Eles são os responsáveis pelo Gadget Lab da Coca-Cola.
Poderia muito bem ser um site de Axe, até por isso eu não gostei tanto do roteiro (culpa do comercial?). Nesse sentido, a idéia da Gringo é mais inteligente e bem amarrada. De qualquer forma, não deixa de ser mais uma super produção dos suecos da North Kingdom. O comercial é criação da Grey London.
Post originalmente publicado no Brainstorm #9
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LONDON – Music label Domino and publishing house Faber are launching a bi-annual music magazine supported by a more frequently updated website.
Today and tomorrow, Killed Ideas Volume I will arrive in the hot little hands of some of the industry’s creative elite.
Michael Moore knows exactly how to hit the Inner Unhinged-Rage button.
LONDON – iTunes be warned. ISPs are gunning for the competition as Virgin Media and Universal Music announced plans today to launch a subscription-based unlimited music download service which will allow users to both stream and download as many tracks and albums as they want for the price of ‘a couple of albums a month’.
LONDON – The NSPCC has signed up to sponsor the finale of interactive urban music drama series Dubplate Drama to promote its Childline service.
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Hopping right on the “we’ll do anything to increase ad revenue” bus, Entertainment Weekly is out with Andy’s Richter Scale
LONDON – Motor Neurone Disease Association is launching a poster campaign to boost awareness of the disease as part of its Sarah’s Story campaign.
LONDON – Children’s charity Barnardo’s has chosen Poke as its digital agency following a three-way pitch against Agency Republic and Dare.
LONDON – Everyman, the campaign to raise awareness of, and boost funds for, research into prostate and testicular cancer, has revamped its website to back Everyman Cancer Research Month and promote its Turn Blue initiative.
LONDON – Hunch, a decision making mash-up of Wikipedia and Yahoo Answers – created by Caterina Fake, an original founder of Flickr – has officially gone live today and is ready and willing to tell you what to do.
(TrendHunter.com) Hollywood starlet Megan Fox turned heads at the premiere of her new movie ‘Transformers: Revenge Of The Fallen’ in Berlin, Germany this past Sunday with a super sexy dress.
I honestly did not think Megan…
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