Jun
18
Renault launches DR press campaign to push its Eco2 range
Posted in: UncategorizedRenault has just launched a campaign in the car fleet trade press to promote its Eco2 range of green models.
Jun
18
Best buzz video of the week by ILV#47
Posted in: Uncategorized
New, the I love viral facebook application is available here. The best viral video show on the web. If you want to know what is viral this week, you need to watch every week this top 3 viral videos. All the weekly archives are available here. if you want this show on your blog, just […]
Jun
18
UK’s first online pawnbroker launches TV ads
Posted in: UncategorizedLONDON – Pawnbroking is entering the world of DRTV with an ad campaign launched today by Borro.com, which is geared up to serve customers via post, phone and online.
Jun
18
Wolf boy the hairiest guy in the world
Posted in: UncategorizedA new video challenge for the Philips razor… How to make Wolf Boy a sex bomb? Advertiser: Philips
Jun
18
YouTube not so reliant on ads for profitability
Posted in: UncategorizedLONDON – YouTube is much closer to achieving profitability than previously thought, according to research from RampRate.
Jun
18
Fredericks Ice Cream makes cool statement with edible 99 Cadbury’s Flake hat at Ascot Ladies’ Day
Posted in: UncategorizedLONDON – Ladies who love chocolate could nibble on a giant Cadbury Flake 99 hat worn by model Freya Berry at Ascot’s Ladies Day.
Jun
18
GoDaddy’s Got Some New Snatch. And It’s a Golfer!
Posted in: Uncategorized
Here’s a new GoDaddy spot that will neither change your life nor get you off. In it, two preppyland hotties on a golf course find an enchanted genie lamp.
Jun
18
Americans make friends with Bing
Posted in: UncategorizedLONDON – Bing, the new search engine from Microsoft, is continuing to increase market share two weeks after launch, according to a report by comScore.
Jun
18
Unexpected Biological Changes Make Zack a Less Dull Boy
Posted in: Uncategorized
“V-Day” kicks off a new online video effort by Tampax that follows the story of Zack Johnson, a guy who woke up one morning to find he has a gaping vagina where his second head should be.
Jun
18
Scouts hit back at Phones4u stereotyping
Posted in: UncategorizedLONDON – Scouting fans have hit back at the Phones4u ‘Great Deals 4 Popular People’ campaign featuring a scout leader as grumpy, balding and with glasses, which was pulled from press ads by the retailer this week.
Jun
18
Chivas signs up Ben Ainslie for online chivalry campaign
Posted in: UncategorizedLONDON – Whisky group Chivas has created a new website and online ad campaign to promote Chivas Regal, with the theme ‘Live with chivalry’.
Jun
18
UNIQLO Calendar, Lady Parts Auto, Nestle Copywriter Wanted
Posted in: Uncategorized
– Recapping Dos Equis’ Most Interesting Man in the World.
Jun
18
Celebrity blogger Perez Hilton to launch advertiser-friendly website
Posted in: UncategorizedNEW YORK – Blogger Perez Hilton, who is behind gossip site PerezHilton.com, is reportedly planning to launch a site which will focus on longer-form, more advertiser-friendly content that is “snark-free”.
Jun
18
BMB hires Neil Powell to head its New York office
Posted in: UncategorizedLONDON – Beattie McGuinness Bungay has hired Neil Powell, the former chief creative officer of Margeotes Fertitta Powell, to take on the role of creative partner at its New York office.
Jun
18
British Library project puts 200 years of UK newspapers online
Posted in: UncategorizedLONDON – Over 2m pages of 19th century newspapers have been made available online by the British Library as a pay-as-you-go service reaching back as far as the 1805 Battle of Trafalgar.
Jun
18
Sky One boosts audience with The Take gangster drama
Posted in: UncategorizedLONDON – Sky One series ‘Martina Cole’s The Take’, a heavily promoted original drama commission, debuted with around 650,000 viewers last night, according to unofficial overnight figures.
Jun
18
MVR to sell ads around YouTube content
Posted in: UncategorizedLONDON – Myvideorights, the rights management company, has struck a deal with YouTube to sell advertising around its own content on the Google-owned, video-sharing site.
Jun
18
Tavo Studio
Posted in: UncategorizedCoup de coeur pour ce studio créé et basé à Madrid, par le designer espagnol Tavo Ponce. Un mélange de 3D, de photos réalistes ou d’illustrations vectorielles. Une galerie de visuels et son nouveau motion sont disponibles dans la suite.
Jun
18
Nitro’s Howe to run Draftfcb
Posted in: UncategorizedLONDON – Kate Howe, former managing director at integrated agency Nitro, has been appointed the new president of Draftfcb London. She will join the agency on 6 July.
Jun
18
A Pause to Reflect on Cause Marketing
Posted in: Uncategorized
Spening on cause marketing is projected to reach $1.57 billion this year, according to the IEG Sponsorship Report. And it's more powerful and effective than ever in this economy. But for all its success, cause marketing is still a relatively new discipline. Brian Powell of TracyLocke offers his idea of what defines cause.
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