LONDON – Environmental charity The Earth Restoration Service has produced a short animated viral film that encourages viewers to make a contribution to restoring the environment.
Stress is one of those unwanted freebies everyone gets in life. The problem when you’re a journalist is that you’re usually tapping the keyboard when the blood pressure goes up.
Un studio basé à Oslo en Norvège fournissant des solutions graphiques à leurs clients. Sous la forme d’un groupe d’artiste travaillant en agence de design et développant des identités de marques et une belle direction artistique. De nombreux exemples dans la suite.
LONDON – DM specialist agency DTV has appointed marketing consultant Derek Humphries as director and creative strategist, as the agency attempts broaden its services beyond DRTV.
LONDON – PSA Peugeot has retained its main European incumbent agencies, Havas’ MPG and Omnicom’s OMD, to handle its £350m media business in Europe and has invited them both to compete for additional local accounts in Croatia, Italy and Poland.
LONDON – Lonely Planet has hired Kelly Brough as its new global online director.
very bizarre that Mcdonad’s allow this one to air!
I attended the USA Today dinner honoring all the US judges participating in the Cannes festival. As it is every year, the dinner was at famed restaurant, Le Moulin de Mougins just outside of Cannes.
At the event were many of our country’s leading advertising and marketing professionals, including the following: Bob Greenberg, Gerry Graph (jury), Michael Roth, David Lubars (head juror), Tom Bernadin, Ty Montegue, Howard Draft, Tom Bedecarre’ and dozens of others whose names and faces you’d recognize. Other jurors invited were Rich Silverstein, Nick Brien and David Droga. In addition, I was able to identify various marketing big wigs from Kraft, P&G and McDonalds.
You get the idea. If someone dropped the proverbial bomb on Le Moulin the US ad industry would be decimated. Which got me to thinking…
What if someone did, God forbid, drop a bomb on the place? After the dust cleared, would our much-maligned industry suffer even further or, as many cynics have suggested, would the elimination of so many big shots suddenly the decks for a faster, brighter and sharper version of…them?
I know this sounds morbid. Terribly so. But it’s what I thought about as I exited the restaurant into a parking lot full of waiting Mercedes sedans. The drivers were all lined up like West Point Cadets. Upon seeing a colleague exit and me they descended upon us. Seriously, folks, it was like Night of the Living Limo Drivers.
Conversely (and less morbidly), what would happen if Le Moulin somehow became transported to the proverbial desert island? None of us very good at actually making things, could we survive? If so, would we form a huge holding company, give each other untold shares, and go about bamboozling the indigenous people into hiring us?
Hey, I’m only kidding!
USA Today threw a lovely soiree and I felt privileged to have been there, let alone invited. One of the most fun things about coming to Cannes is the opportunity to meet so many VIPs of our industry, and not just from the creative ranks. At any given moment you might bump into your mentor, idol, future or former boss. Pretty scary. Pretty cool.
Steffan Postaer, Chairman and CCO of Euro RSCG Worldwide Chicago. He just completed a novel about God and Advertising and posts regularly on his blog, Gods of Advertising.
LONDON – Carl Ratcliff, head of brand strategy and marketing at channel Five, is leaving the role without a job to go to.
LONDON – Woolworths is back and it’s gone all modern: it’s an online only experience. Revolution asked Chris Averill, managing director of we are:london to check out the site and see if Woolies has a future online.
James Palumbo#8217;s fantastical debut novel is a brilliant riposte to the financial crisis now engulfing us. Like Candide and Gulliver before him, Tomas will startle your imagination, yet linger in your mind. For what seems grotesque, even impossible, has already happened. A dark, troubling animation that comes across like a horrid drug trip into the […]
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LONDON – ITV has announced that just over half its bondholders have accepted a bond exchange offer to help reduce the broadcaster’s debts.
LONDON – Former UN secretary general Kofi Annan has teamed up with Bob Geldof and Havas Worldwide for a campaign encouraging people to contribute to a digital video petition against climate change.
LONDON – UNICEF has debuted a major integrated campaign to highlight the importance of children’s rights.
LONDON – Travel guide company Lonely Planet has appointed Kelly Brough, chief executive of Allegran Online Dating, as global online director.
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LONDON – In the world of advertising, Michael Jackson will always be remembered as the face of Pepsi.
LONDON – Eurosport has picked up some of failed broadcaster Setanta’s rights to show the rest of golf’s 2009 PGA Tour.
LONDON – Publicis Groupe, home to ZenithOptimedia and Starcom MediaVest Group, has become the latest communications behemoth to partner with Microsoft with a view to exploring the marketing opportunities presented by the new digital world.
NEW YORK (AdAge.com) — Things have never been smooth between TiVo and advertising agencies since that company rose to fame by popularizing ad-zapping DVRs. But now TiVo has changed into a home-entertainment utility with video content from more than a hundred sources and an ad-sales department. But, as VP for Ad Sales and Content Services Tara Maitra explained at the recent Advertising 2.0 conference, the company still gets no respect in ad agency land.
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