Hasta La Creative!

NEW YORK (AdAge.com) — One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge, considering that Unilever spent $755 million in measured media in the U.S. alone last year; Ad Age's annual Leading National Advertisers report found that the consumer-package-goods giant laid out $2.4 billion overall on advertising in the U.S. in 2008.

OK so somebody did the synchronized thing with computer monitors.

Un court-métrage réalisé par le motion-designer Tom Geraedts, actuellement chez Onesize. Autour de la perception du monde par les personnes aveugles et basé sur l’histoire d’Eros un jeune homme qui va imaginer les choses autour de lui grâce à une jeune fille curieuse.

Un travail de 2 mois et demi, seul du casting à la direction d’effets visuels.

NEW YORK (AdAge.com) — Gap Inc. is busy finalizing a deal with Crispin Porter & Bogusky to handle its flagship brand's holiday campaign, according to executives familiar with the matter. The move could be a precursor to a full-blown account shift if last year's Old Navy review is any indication. Gap Inc. put out an open call for fresh creative ideas for that brand and ultimately handed the entire $200 million account to Crispin in October.

A DDB de Londres criou um novo comercial para a Bud da Irlanda, que tem em sua trilha sonora a música “All Together All” dos Beatles. A reprodução é da banda The Hours, e a produção do filme foi capitaneada pela Gorgeous.

Ouça o som original (aqui)

:: Via Marketing Magazine

After the baby breandance Evian is releasing this new viral video with babies riding on roller like beast. advertiser: Evian

LONDON (AdAge.com) — Internet ad spending is forecast to keep growing despite the recession, but the mix of online spending is changing as display falls further out of favor with marketers, leaving online alternatives to fight for the marketing dollar.

Dans la lignée des différents Skechbooks (T-Shirts & Webdesign), voici ce bloc-note original imaginé par le studio néerlandais Trapped in Suburbia. Un espace pour écrire, et un autre coté avec différents motifs et modèles de balles permettant une partie de jeu et d’évasion au travail.

Conçu par Trapped in Suburbia.

LONDON – Independent News & Media (IN&M) has raised €22m after selling 22 million shares of its stake in Indian media giant Jagran Prakashan, as the company looks to pay down its debt.

So Tanqueray is out with a new W + K Amsterdam-created campaign that includes TV and outdoor and in the TV spots we see just how much goes into Tanqueray…