LONDON (AdAge.com) — Only two companies, Procter & Gamble and Reckitt Benckiser, have figured out how to communicate the importance of brand to the bottom line in their annual reports, according to a survey of these documents from major marketers.
Aqui está mais um ótimo comercial da Heineken. Criado pela McCann Erickson de Dublin, Irlanda, e produzido pela produtora mais cobiçada pelas agências gringas, a Psyop, o filme mais parece um clipe musical. Não é à toa. A marca está divulgando a sua iniciativa global de apoio aos projetos musicais que enaltecem o que há de melhor em todos os cantos do mundo, a chamada Heineken Music. Dê o play! Enjoy!
:: Via Glossy Inc.
(TrendHunter.com) Paris Hilton has incited an adoption craze for Himalayan mixed breed kittens following her announcement via Twitter that she had rescued one from Death Row at the Laurel Pet Hospital in West Hollywood.…
LONDON – Cigarette brand Marlboro is set to launch a new brand in the UK called Sensation.
Earlier this week, Affiliate Summit East rocked the shizzle. OK, so that’s a lame way of putting it but, well, this conference always turns out to be one of the most informative and fun.
Great news: I just now received a State Department waiver to discuss a media property other than "Mad Men." The two shows I settled on: NBC.com's "Community" and "Chuck."
Nouvelle phase dans la campagne “Venez comme vous êtes” de la chaîne de fast-food McDonald’s. Trois visuels percutants mettent en scène Dark Vador, la main de King Kong et un conducteur de Formule 1. Une campagne imaginée par BETC Euro RSCG. A découvrir dans la suite.
Small agencies can lead in changing the rules. But too often we don't. The risk of being audacious is too great because too many times we agency owners don't encourage it, reward it or accept it as a possibility.
NEW YORK (AdAge.com) — Universal McCann's North American president, Jacki Kelley, spoke with Ad Age about the biggest challenge she's encountered so far at the agency, the way the upfront is playing out, and what it's like being on the agency side of the table for the first time in these negotiations.
The University of Tennessee has taken out billboards in Florida and Georgia, as well as in its own state, to advertise its football program to potential recruits.
SAN FRANCISCO – The private equity firm that owns the The San Diego Union-Tribune is to cut 112 jobs at the newspaper.
LONDON – Digital agency Blue Barracuda is launching an online campaign to generate awareness of Getty Images’ new Web 8 Mobile image products, including email marketing activity and the creation of a number of regional websites.
LONDON – Japanese car manufacturer Suzuki is rolling out two new campaigns to maintain a recent surge in sales.
LONDON – Japanese car manufacturer Suzuki is launching two campaigns to maintain a recent surge in sales.
National Geographic Kids has set a Guinness world record for the most items of clothing collected for recycling. The magazine spent four months gathering 33,088 items of denim clothing in a project, designed to teach kids about recycling and to help reduce the amount of waste in landfills.
LONDON – The words ‘sex’ and ‘porn’ appear in the top ten search terms queried by kids in a new study, which is otherwise dominated by searches for YouTube, Google, Facebook and MySpace, as a new generation of web surfers discover the web through search engines rather than URLs.
LONDON – BBC Worldwide has appointed Jacob de Boer as commercial director at its Global Brands business, the division responsible for generating new revenue streams from its leading properties globally.
No Chinese consumer brand is ready go head-to-head against Western counterparts on the latter's home turf. This is true in every category, from autos to alcohol and pharmaceuticals to hotels.
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