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Advertising Agency: Leo Burnett, Beirut
Executive Creative Director: Bechara Mouzannar
Creative Director: Ghida Younes
Copywriter: Rana Najjar, Amin Kurani
Art Director: Areej Mahmoud, Yasmina Baz
Account Supervisor: Haytham Dayeh, Jad Jureidini, Sara Ezzeddine
Via [Dubai Lynx]
NEW YORK (AdAge.com) — It's one thing to build a cool, new internet-surfing technology, potentially reshaping the way people browse online content. It's another thing to persuade advertisers to come along for the ride. And that sums up the question for Cooliris, with all its rich, graphical goodness: Will brands embrace it?
NEW YORK (AdAge.com) — Sorhab Vossoughi believes in love — the love marketers must create when trying to connect with consumers. Mr. Vossoughi, the founder and principal of Ziba Design, in Portland, Ore., said his job is to help clients create experiences for their customers, because the "experience is what brings them back for more."
On this week's episode of Creativity's Top 5, F/Nazca Saatchi & Saatchi and Fundacao SOS Mata Atlantica ask Brazilians to pee in the shower for this water-conservation PSA; Wunderman/Team Detroit and First Born bring gaming and car customization together for Ford; the Help Remedies package design seems almost good enough to heal on its own; Quiksilver charges three of its pro skaters to turn a home page into a skatepark; and we revisit the short film that inspired this past weekend's top box-office earner "District 9."
CHICAGO (AdAge.com) — Despite a rise in market share and a comparatively soft sales decline vs. competitors, Volkswagen of America is bidding auf Wiedersehen to Crispin Porter & Bogusky after a four-year run.
(TrendHunter.com) Subtlety is certainly not an attribute of Rankin’s photography style. The famous British photographer creates eye-catching images that are bold, and in the case of his lingerie shoots, quite scandalous.…
Not sure what this says about us but a recent survey found 51% of us would rather have a good night’s sleep than great sex.
(TrendHunter.com) Linnea Strid has created oil paintings on canvas that look like life-like photography. Her collection is of a woman splashing in water, and her ability to create realistic water ripples is incredible.…
OfficeMax is out with even more Penny Pranks foolery. They’ve added seven videos featuring improv actor Matt McCarthy
LONDON – Terrence Higgins Trust and CHAPS (Community HIV and AIDS Prevention Strategy) are hunting for an agency for a year-long ad campaign targeting gay men.
(TrendHunter.com) Matías Troncoso is a skilled photographer who seems to capture the most laid back moments. From girls slouched over on a couch, to sprawled out on the ground, these pictures bring out my tired side without…
LONDON – Diageo, the company behind brands such as Bailey’s and Archers, has appointed Initiative to its media planning and buying account in Ireland.
A McCann-Erickson de Dublin, na Irlanda, mostra como uma Heineken pode ajudar você nos relacionamentos. Sempre em dupla, uma cerveja gigolô.
É mais um filme do ponto de vista da garrafa, que continua a campanha “Live every last drop”, iniciada pelo comercial “One Green Bootle”. A produção é da Stink.
Post originalmente publicado no Brainstorm #9
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A very well made video presentation about fruit, vegetables and meat importation figures. The weird fact is that this educationnal video is produced by Hellmann’s (Unilever) that is exporting food all around the world… Advertiser: Hellmann’s
(TrendHunter.com) These unintentionally inappropriate statues illustrate sculptural faux pas at its very best.
Some of them really make you wonder how on earth it never crossed the artist’s mind that their work may not…
LONDON – Oxford’s airport, a privately owned airport located near Kidlington in Oxfordshire, has been rebranded London Oxford Airport.
LONDON – Oxford’s airport, a privately-owned airport located near Kidlington in Oxfordshire, has been rebranded London Oxford Airport.
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