In what could, for some, be considered poetic justice, Barely Political contributes to the untimely-yet-prolonged death of its charmingest Frankenstein Monster: Obama Girl.
“Hey, narigudo, isso é um comercial!” A Quilmes explora a metalinguagem com bom humor em seu mais recente filme. Tem os rótulos virados pra frente, garotas com cabelos esvoaçantes, o hit musical, etc. E claro, se tomar a cerveja, o comercial acaba.
Criação da Young & Rubicam de Buenos Aires, com produção da Rebolucion. Assista abaixo, com legendas em inglês.
| Via Creativity
Post originalmente publicado no Brainstorm #9
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Inspired, I guess, by the unconditional love Mad Men receives from doting ad creatives, Australian network FOXTEL is launching a tongue-in-cheek ad drama called :30 SECONDS.
Taking a break from its role as ad land’s mouthpiece for the American adolescent’s collective wet dream, Levi’s partnered with Break to bring forth “Stories of a New America.”
Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps. http://funktiontraining.com
Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Production: Jim Leith
Elmex helps prevent cavities.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay?
Executive Creative Director: Nir Livni?
Creative Director: Eylon Goren?
Art Directors: Shay Kirshenzvaig, Erez Avshalom?
Copywriters: Or Sitt, Elran Levy?
Account Director: Adam Polachek?
Account Supervisor: Tal Cohen?
Account Executive: Revital Levy?
Photographer: Shlomi Arbiv
(TrendHunter.com) With the recession in full swing, homeless people have to compete harder than ever for the donations of cash-strapped passersby. As such, the signage they use to solicit cash from people are becoming ever…
Para divulgar a sua linha de netbooks mini-portáteis que custam apenas USD 500,00., a Sony colocou no ar uma campanha irreverente que mostra a vida de ex-viciados em mídias sociais, como Facebook, Twitter, chats e etc. Eles fazem parte de um grupo de ajuda fictício, chamado Social Media Addicts Association.
No site, além de poder ver vários depoimentos de integrantes do grupo, você pode colaborar com uma petição e, ainda por cima, comprar camisas da associação, como esta que você vê ao lado, aqui.
O vídeo que introduz a campanha já está bombando na web, e mostra uma dezena de integrantes da associação fazendo seus desabafos sobre como as mídias sociais arruinaram as suas vidas particulares (confira abaixo).
Qual a relação deste movimento com a nova linha Sony Vaio W Series? Na verdade, a campanha alerta que os novos aparelhos não são aprovados para os “ex-viciados em mídias sociais”, dando a entender que os novos netbooks oferecem uma grande quantidade de serviços e configurações que permitem aos usuários navegar e se relacionar através de ferramentas onlinde de social media.
LONDON – Innocent has appointed Fallon to handle its UK advertising account.
LONDON – Innocent has appointed Fallon to handle its £4m ad account following a pitch.
(TrendHunter.com) I am not sure who is to blame for having Jesus Luz carry a mug that says “I Love Jesus” or strike a crucified Jesus pose with a J inside a heart drawn on his chest in the new ads for Ona Saez. Is it the…
If you want to admit a problem with addiction to twitter, facebook, or any social media, it’s time to join the SMAA Social Media Addicts Association. Advertiser: Vaio Sony
De très beaux travaux d’identités visuelles et de packaging sont à découvrir sur le site du studio londonien Campbell Hay. Avec un véritable souci du détail, le groupe crée des projets sobres et élégants, dont on ne se lasse pas de découvrir les subtilités.
(TrendHunter.com) Melbourne artist Buff Diss is known for his graffiti art, and now he has taken over the streets of Europe with his masking tape art.
The work by Buff Diss is so impressive not just because it’s made from…
NEW YORK (AdAge.com) — To hawk its fall season, CBS has teamed with PepsiCo and Entertainment Weekly to create a video ad that will run in the magazine. And probably not too coincidentally, PepsiCo has bought back into CBS prime time in this year's upfront after buying only CBS Sports for the past several years.
LONDON – Christian media charity Premier Radio is set to launch a national Christian DAB station on 21 September
LONDON – Guardian Media Group’s Real Radio in Scotland has launched a new jobs portal on its website in partnership with classified internet company Search.co.uk.
LONDON – Revolution, Contagious Magazine and the IAB have partnered with groundbreaking movement Media140 ahead of its London event in October.
LONDON – Sainsbury’s this week is launching its first home catalogue to support the retailer’s new non-food online offer.
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