In conjunction with September, Hunger Action Month, the Cheesecake Factory is launching the Drive Out Hunger Tour to collect 100,000 cans of soup for local food banks. Working with Feeding America, the nation's largest hunger-relief charity, the tour will visit a different Cheesecake Factory restaurant every day in September.
LONDON – The Conservative Party has launched two ringtones using lines from famous speeches by former prime ministers Winston Churchill and Margaret Thatcher.
LONDON – ESPN has secured the rights to broadcast the UEFA Europa League for the next three seasons.
Well, you never heard of Danish agency We Love People but they’ve done one thing nobody in the industry has (that we know of: They’ve run a TV spot for themselves on national TV. It’s not that the spot is memorable on its face.
Well, you never heard of Danish agency We Love People but they’ve done one thing nobody in the industry has (that we know of: They’ve run a TV spot for themselves on national TV. It’s not that the spot is memorable on its face.
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| THE ORIGINAL? Tarladalal.com “Live beyond the kitchen” – 2008 Agency : RMG Connect Mumbai (India) |
LESS ORIGINAL : Mirador del Alto “Music & Gastronomy” – 2009 Source : Adsoftheworld, Agency : Unitas RNL Santiago (Chile) |
| Une guerre créative à couteaux tirés… et une idée, qui tel un refrain, revient encore et encore. Sous “couvert” d’originalité on nous ressert encore une vieille recette! |
LONDON – The European Commission has authorised a €450m state aid payment to French public service broadcaster France Télévisions, just weeks after revising new rules on the public funding of state broadcasters.
LONDON – Micro-blogging site Twitter last week received more UK internet visits than MySpace for the first time, according to Hitwise.
LONDON – Nestle is launching a £43m marketing campaign to support Nescafe, the largest spend in the brand’s 70-year history.
LONDON – ESPN has secured the rights to broadcast the UEFA Europa League for the next three seasons.
LONDON – MSN UK, Microsoft’s commercial web property, has called on PressDisplay.com to launch an aggregated newspaper and magazine portal, which will be embedded in its news page.
LONDON – Google is attempting to woo entertainment industry ad dollars by allowing brands to display prominent videos in its paid search results, as it continues to move away from its core plain text ads towards more interactive opportunities for marketers.
Antes os karaokês e videokês eram moda. Até pouco tempo atrás eles pareceram ressurgir, em uma vibe nostálgica de culto as músicas bregas do passado. Acontece que os karaokês também foram digitalizados, e agora deixaram aquela imagem vintage de lado para se tornarem um brinquedo cool de adolescentes e adultos que rende bilhões de dólares anualmente. Isso tem nome: as franquias “Guitar Hero” e “Rock Band”.
E os mesmos bares do passado que ofereciam divertidas noites com sessões de karaokê, agora trocam os velhos equipamentos pelos kits completos dos games musicais fabricados pela Activision e pela Harmonix. O pessoal do “Rock Band” pensou um pouco mais, e decidiu oficializar esses eventos pelo mundo todo.
O dono do bar que se cadastrar no programa Rock Band: Bar Nights terá o direito de utilizar todo o material visual oficial, e ainda ter acesso a todo o catálogo de músicas disponíveis para download do jogo, mais de 800.
Mais do que isso, a Harmonix promete promover as Rock Band Nights dos bares nos canais do produto, além de oferecer uma equipe de suporte para os bares. É, no fim das contas, uma “faca de dois legumes”: o bar oficializa a festa e tem acesso gratuito as músicas, e a Harmonix amplia o acesso e a experimentação das pessoas ao seu produto.
Imagine quanta gente, que nunca se interessou por videogames, não vai ter vontade de comprar um “Rock Band” pra levar pra casa depois?
Post originalmente publicado no Brainstorm #9
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LONDON – Read how VCCP planned its successful ad strategy to turn round the flagging fortunes of Comparethemarket.com.
LONDON – One in ten Microsoft small business customers intends on ditching Word, Excel and Outlook to more ‘cloud’ compatible or Web 2.0-friendly platforms this year, including Google Docs and Gmail.
LONDON – News International (NI) has made three senior marketing appointments all reporting to chief marketing officer Jeremy Schwartz as part its on going marketing re-structure.
LONDON – RBS is rolling out a multi-million pound consumer campaign in an attempt to win back consumers in Scotland.
LONDON – Sony Pictures Home Entertainment has promoted John McMahon to the role of managing director for Europe, to oversee the growth of its digital business.
LONDON – Orange is launching a £5m campaign for its new Monkey mobile service, which gives customers free access to songs streamed through any mobile handset and online.
Après la Gina Visionary Model, la marque BMW récidive en lançant un nouveau concept de voiture hybride, dotée de deux moteurs électriques. Une présentation de la “Vision EfficientDynamics Concept” est prévue au Salon de Francfurt. Plus d’images à découvrir dans la suite.
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