Sep
02
Smell like no other men
Posted in: UncategorizedCheck in this video the woman behing this man. Different scents for different gents Advertiser: Old Spice
Sep
02
Do 30 At a Time.
Posted in: Uncategorized
Sep
02
Wayne Rooney is screaming in video
Posted in: UncategorizedThe famous footballer Wayne Rooney is preparing in the locker before the match. Advertiser Nike Football
Sep
02
Let’s Throw a Bunch of Numbers Around and Pretend They Mean Something
Posted in: Uncategorized
“A lot of these “facts” are classic examples of how to lie with statistics.”
“Brilliant collection of stats, the evidence seems to be compelling. Top sound track to so many thanks to you and Fat Boy Slim for an uplifting five minutes:)”
Sep
02
Let’s? Throw a Bunch of Numbers Around and Pretend They Mean Something
Posted in: Uncategorized“A lot of these “facts” are classic examples of how to lie with statistics.”
“Brilliant collection of stats, the evidence seems to be compelling. Top sound track to so many thanks to you and Fat Boy Slim for an uplifting five minutes:)”
Sep
02
Press Army promete simplificar o monitoramento das marcas nas mídias sociais
Posted in: Uncategorized
Acabar com pelo menos metade do trabalho das agências especializadas em mídias sociais. Essa é a proposta da ferramenta Press Army, lançada hoje pela agência japonesa Ultra Super New.
Atuando como uma plataforma de monitoramento de tudo quanto é site (Twitter, Facebook, YouTube, Flickr, blogs, etc), o Press Army quer ajudar grandes marcas a capturar uma percepção comum em torno da empresa na internet.
Monitoramento de marcas e opiniões nas mídias sociais foi quase sempre um trabalho braçal, mas a ferramenta japonesa automatiza os resultados através de quantidade de menções, relevância e alcance.
Eu não testei o serviço para saber se funciona como deveria, mas empresas interessadas podem pedir uma demonstração através do formulário de contato do Press Army. De qualquer forma, parece uma boa tentativa de tornar mais simples e dinâmico um relatório crucial para as marcas nos dias de hoje. Ah, e não custa lembrar, o acesso é pago.
| Via TechCrunch
Post originalmente publicado no Brainstorm #9
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Sep
02
Future Consumer will be Digital Focused
Posted in: Uncategorized
Como eu havia prometido no Twitter, trago aqui pra vcs o gráfico que foi apresentado pela Maria Mandel, sócia e diretora executiva de inovação digital da Ogilvy One, EUA, durante sua palestra sobre “vídeos online“, neste primeiro dia de ProXXIma. Na minha opinião, este gráfico é um dos mais catequistas e conclusivos entre todos os demais gráficos que pipocam por aí tentando defender as mídias digitais.
De acordo com dados da Carat, de 2008, as plataformas digitais serão responsáveis por 66% do uso de mídia em 2010, um total que se eleva para 80% até 2020. Se espera que a internet cresça cada vez mais proeminente durante este período.
Bom, então está aí pra você evangelizar mais um pouco seu cliente (se é que ainda precisa 
).
Future Consumer will be Digital Focused
:: Continue acompanhando o meu Twitter e as novidades do ProXXIma.
Prometo que até o final da semana eu preparo um resumão sobre o evento.
Sep
02
Liquid Metal Dresses – Flashbacks from the Days of Dynasty for Modern Gowns (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) No longer exclusive to the nightclub/night-entertainment industry, liquid metal dresses, reminiscent of the days of Dynasty, are making a come-back, transcending the runway from stripper-fabulous to evening…
Sep
02
Backless Plane Chairs – Airplane High-Density Seating Concept Looks Uncomfortable (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) UK-based transportation design consultancy Design Q is trying to help make air travel cheaper by redesigning the seating arrangement inside planes. The new airplane seating concepts focus on high-density…
Sep
02
Hollywood Cougar Glorification – Sandra Bullock Takes on Age-Gap Relationships (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Sandra Bullock is a cougar. As an actress in her forties, Sandra Bullock has defied convention by romancing younger men (on and off screen). This summer’s The Proposal starring Ryan Reynolds, 32, raked…
Sep
02
TalkTalk ad banned after BT complaint
Posted in: UncategorizedLONDON – The Advertising Standards Authority has upheld a complaint by BT about a TalkTalk ad that claimed to offer half-price calls, but did not mention the fees involved in the offer.
Sep
02
Ad regulator slams Sky HD ads
Posted in: UncategorizedLONDON – The Advertising Standards Authority has banned TV and press ads advertising the sports coverage available on Sky’s HD service.
Sep
02
Misleading Argos ad pulled by ASA
Posted in: UncategorizedLONDON – A press ad promoting an offer from Argos for flash drives has been banned by the Advertising Standards Authority.
Sep
02
American Apparel “naked” ad banned by watchdog
Posted in: UncategorizedLONDON – A magazine ad for the fashion retailer American Apparel that showed a young girl partially naked has been banned by the Advertising Standards Authority.
Sep
02
Homeosis Photography – Body Part Transformation Art by Nathan Moody (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Homeosis is the transformation of one body part into another in nature. Photographer and artist Nathan Moody takes the natural but uncommon event to the next level in his Homeosis photography series. Most…
Sep
01
Human Dolls – Bizarrely Wide Eyed Photographer by Nina Sundberg (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Photographer Nina Sundberg uses photo manipulation to draw you in to her haunting yet beautiful portraits. With one glance the observer quickly understands the emotion being portrayed by the artist through…
Sep
01
WWF Says WTF
Posted in: Uncategorized
As they should. Getting caught up in the spec ad hoopla earlier, we linked to a 9/11 themed campaign done by DDB Brazil on Ads Of The World via Agency Spy. Alan Wolk via Twitter then tipped me off to the official response (after the jump).
Sep
01
World Wildlife Fund Did Not Create That 9/11 Ad
Posted in: Uncategorized
If you've been reading any of the ad blogs today, you may have seen a WWF ad featuring multiple planes flying toward a downtown Manhattan in which the World Trade Center still exists. WWF, however, didn't commission the ad. Instead, it's an unauthorized concept created by an agency seeking the group's business in Brazil.
Sep
01
Ira Glass e o processo de contar histórias no rádio e TV
Posted in: UncategorizedIra Glass é o criador e a grande cabeça por trás do programa de rádio This American Life (agora também na TV), uma espécie de Globo Repórter, só que bom.
Numa entrevista para o Current, aqui dividida em 4 partes para caber no YouTube (o vídeo original não está mais disponível no site) ele fala, entre outras coisas, sobre como contar uma história (ficcional ou não) e como o #fail deve estar nos seus planos.
É conteúdo antigo (de 2006) mas achei legal compartilhar por aqui.
Via My Life to Live.
Post originalmente publicado no Brainstorm #9
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Sep
01
A Marvelous Day for Disney
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — Walt Disney Co. delivered in both the living room and the boardroom on Monday. It scored with ESPN's "Monday Night Football," the highest-rated show on TV that night, as well as with ABC, which won the broadcast battle with the "CMA Music Festival: Country's Night to Rock." Disney also positioned itself for the big screen with its acquisition of Marvel.
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