Hasta La Creative!

Há tempos, em uma conversa na última agência que eu trabalhei, houve um insight sobre como seria bacana se existisse uma forma de comprar ad-words da mesma forma que se compram ações e opções no mercado financeiro.

Óbvio que a opção se torna inviável por dois simples motivos. Palavras não são exclusivas nos mecanismos de busca. E por termos ad-words controladas pelos proprietários dos buscadores.

Mas acabo de me deparar com uma opção com o mesmo fundamento, indicada pelo Jason Kottke (que tem um blog sensacional se por ventura ainda não conhece).

É o pretweeting. Onde você pode comprar e vender os termos que vão fazer parte dos trending topics. Se você é antenadão e saca um pouco antes dos outros o que vai virar notícia no twitter, pode acabar fazendo ótimos negócios.

Até por não ter nenhuma vantagem financeira em ser o dono de um termo “trending-topic”, o site brinca com dinheiro virtual.

Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie

NEW YORK (AdAge.com) — Surprise: The first half of 2009 was rougher on media than anticipated. How rough? Measured ad spending fell 15.4% compared with the first two quarters of 2008, according to a new report issued by Nielsen, meaning U.S. ad spending was down a whopping $10.3 billion to a total of $56.9 billion. That's enough to make full-year forecasts for 2009 from last December calling for a 0.2% decline seem quaint.

LONDON – Sony has unveiled its first global brand message, ‘make.believe’.

(TrendHunter.com) I know what you are thinking: ‘Not another bike concept,’ but hear me out.

Apart from the cool design, Victor Aleman’s bike is just to ingenious no to appreciate. It is consists of two systems: the ‘wheel…

NEW YORK (AdAge.com) — Diane Sawyer will become the anchor of ABC's primary weekday newscast, "World News," starting in January. Current anchor Charlie Gibson has announced he will retire.

LONDON – Don Thomson, chief operating officer of Global Radio, is leaving the company at the end of the month without a job to go to.

The fourth principle of change: People who successfully navigate change give themselves permission to be human. They feel their emotions and know how to move through them.

LONDON – The COI’s digital policy team has launched a blog called Digigov, aimed at sharing information and gathering feedback on digital policy across government, in a bid to stimulate debate around with bloggers, agencies and developers.

LONDON – A fifth of all display ads are served through social networking sites in the US, according to new research, with nearly half of these appearing on MySpace – with Facebook a near second – as the two rival websites vie for crucial ad revenue.