Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv did this bus promotion where 600,000 tickets were given out. As each rider takes a trip, the card is punched and voila: You have a cavity. Hmmm. One of those things that looks cool until you realize, do I need to see a growing number of cavaties?
He said, she said now officially out of control as ad blogs jockey for credit on who broke what when. Read the latest update that includes the statement from WWF on AdWeek. Plus, also check out Ad Age’s article with great response from Ken Wheaton in the comments.
NEW YORK (AdAge.com) — AOL is calling on Leo Burnett USA to help reinvent the brand and give the internet giant a new corporate identity as it prepares to spin off from Time Warner and emerge as an independent, publicly traded firm later this year.
MINNEAPOLIS (AdAge.com) — Some Labor Day coming up. The unemployment rate announced this morning was 9.7%, with economists calling the shedding of 216,000 jobs — fewer than previous months — "good news." The woeful worker data and Labor Day come just before the start of the new fall TV season. As always, some interesting shows will air. But even more interesting will be what viewers will watch, and what that says about how pop culture connects with the Great Recession.
LONDON – Arqiva, the broadcast transmission company, has appointed former UKTV controller and chief operating officer John Keeling as platform controller for its new video-on-demand service, born from the ashes of Project Kangaroo.
(TrendHunter.com) Virginia del Rio is all about taking photographs with bare backs. The talented photographer takes intimate pictures of women in their everyday mannerisms around the house.
The raw nature of these photographs…
(TrendHunter.com) Scott Davidson has proven himself to be a phenomenal artist with his collection of work. The most recent discovery of his work is of a lady coming out of a sketchpad. The realistic nature of the pop-out…
Who says we don’t cover all the groundbreaking campaigns. Before you ask what the hell is this doing here, consider for a second that when it comes to these types of ads, wouldn’t you rather see Ron Jeremy in a gator costume during a halftime Super Bowl commercial than your parents in separate bathtubs overlooking the water? Yeah, you would.
The time calls for expert generalists, all-rounders or "Pi-shaped" talent.
LONDON – Lego Games has signed a deal to sponsor the Disney’s newly launched kids channel, Disney XD, giving the toy brand exposure via a series of on-air promotions.
President Barack Obama is appearing in new PSAs to encourage high-school students to stay in school. The effort is part of the High School Dropout Prevention "Boost" campaign from the Ad Council and the U.S. Army. Created pro bono by Publicis, New York, the TV and radio PSAs are timed to coincide with a special address by President Obama to students on Sept. 8, a speech that is being criticized by some conservatives.
LONDON – Emap Inform’s chief executive, Simon Middleboe, who heads titles including Nursing Times and Retail Week, is to leave the company as its looks to cut back on senior management.
LONDON – M&C Saatchi announced today that is is opening a Sydney division of M&C Saatchi Sport 8 Entertainment company on 1 October.
NEW YORK (AdAge.com) — MRI Starch Communications surveyed print readers to learn exactly what makes a print ad sell. Here's what it found.
Twentieth Century Fox has tapped Tapulous, the company behind the most popular iPhone game, "Tap Tap Revenge," to run what it says is the first user-generated-content campaign on the Apple handset.
LONDON – It time to skive off the last couple of hours at work while pretending to concentrate hard on your computer screen. This week it’s werewolves, of course. Selected by Kerb’s Nick Johnstone.
No final de julho, o PayPal anunciou que vai abrir a sua plataforma para desenvolvedores. Você pode imaginar que isso é algo que já deveriam ter feito faz tempo, por conta das possibilidades abertas com cabeças pensantes do mundo todo trabalhando a favor da ferramenta.
Ainda que com a demora, é isso mesmo que se espera, e o PayPal quer ouvir as ideias das pessoas do que pode ser feito, de como isso pode transformar a maneira como pagamos por produtos e serviços. Você pode mandar a sua proposta pelo changehowwepay.com, ou pelo Twitter usando a hashtag #changehowwepay.
Além desse lado colaborativo, até obrigatório para uma campanha dessas, o que leva a nossa imaginação pra longe é o comercial abaixo. No vídeo, o próprio PayPal começa a pensar no que uma plataforma aberta pode gerar.
Pagamentos no supermercado, compra de ingressos para o cinema, de programas na TV, etc. Até carros voadores já existem, mas esse é um exercício de futurismo que parece cada vez mais próximo, e melhor, sem dispensar aquilo que é inerente ao comportamento humano: algumas coisas nunca vão mudar.
Post originalmente publicado no Brainstorm #9
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LONDON – An online campaign for Sony Pictures UK release of alien film ‘District 9’ is asking all human beings to call a 24-hour help line to report any suspicious “non-human activity”.
LONDON – Waterwise is launching a campaign designed to persuade consumers to
spend less time in the shower to reduce their C02 emissions.
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