How funny does “dogs playing with dildos” sound to you? Your answer will help predict how much you enjoy this latest, most elaborate campaign from UK health-focused agency Langland.
This long spot was created to promote “home STI (sexually transmitted infection) kit” producer Randox, which is pretty much all you need to know:
It’s been a couple of months since we’ve heard from Whit Hiler and company at Lexington, KY-based agency Cornett. Now, the man, who you may remember for his collaboration on the grassroots “Kentucky Kicks Ass” campaign from 2012, has returned with a new effort for A&W Restaurants. Now that Cornett has crafted “the world’s longest hashtag” for the chain, the agency has unveiled a follow-up in the form of customized table number designs. To accomplish the feat, Cornett has enlisted the services of a handful of artists who each drew up 20 distinct, race car-inspired table number designs that cater to the agency’s new brand platform dubbed “hip nostalgia.” Above and below is just a smattering of the handiwork from artists Ken Davis, Jason Carne, Ryan Quickfall, Travis Hess and Tim Jones. While it doesn’t have the humor like some previous Cornett work, the artistic bent is still somewhat appealing. You can view the full project here.
Kentucky-based agency Cornett IMS (who you may remember from Beardvertising or “Kentucky Kicks Ass“) has created the world’s longest hashtag to promote the release of A&W’s new chicken tender sandwich.
While most brands see the hashtag as something that fans will hopefully share on social media, Cornett chose to create a hashtag so long that the chance of it being used are pretty damn low. The extra-big hashtag is, presumably, meant to coincide with the extra-big nature of A&W’s Hand-Breaded Chicken Tender Texas Toast Sandwich. Like that sandwich, the hashtag is quite the mouthful. As Cornett’s Whit Hiler puts it, they were going for a “hashtag so long, our consumers would say ‘man that’s a really long hashtag, that Hand-Breaded Chicken Tender Texas Toast Sandwich must be freaking delicious.’” You can view the TV spot introducing the hashtag above. That hashtag, by the way, is: #supertastylargeandinchargetexastoasttwohand-wichmadewithdeliciousonehundredpercentwhitemeathandbreadedchickentendersandyourchoiceofclassicorspicypapasauceeitherwayyoucan’tgowrongwowthatsoundsgoodyouneedtotryoneit’sonlyavailableforalimitedtimeI’mgoingtohavetogogetonemyselfareyoustillreadingthisseeyouatAandW. Credits after the jump. continued…
In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James‘s first game cover, Zambezi returns with the official launch ad for the game featuring who most believe is the best in b-ball today. Yours truly hasn’t been much of a gamer since Mortal Kombat and Street Fighter 2 were in existence, but hell, we’re down to revisit the days when we were on fire in NBA Jam. Along with the spot, Zambezi curated an interview with the one and only Michael Jordan dubbed “Uncensored” in what perhaps the greatest basketball player ever actually goes against the grain and dubs Kobe Bryant the only one he probably couldn’t beat in the NBA today. Well, he did emulate his style to perfection after all, so maybe MJ’s on to something. Credits and the Jordan interview after the jump.
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