The Sugar Collective: Cake

The Sugar Collective: Cake

Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Art Buyer: Nathalie Benchetrit
Photo retouching: Fred Perrot
Published: March 2008

The Sugar Collective: Grandmas

The Sugar Collective: Grandmas

Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Art Buyer: Nathalie Benchetrit
Photo retouching: Fred Perrot
Published: March 2008