On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO Matt Britton to explore Lenovo’s brand vision and mission to democratize technology. Ketchen also shares insights on how tech companies must adapt to…
On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround strategies. The conversation begins with Cowger attributing his return to Dell to the quality of professionals and the collaborative environment within the company. He outlines…
Whether delivered with a collective nod of approval or a head shake in disdain, “the friend test” has been a cornerstone of dating rituals. According to market research firm OnePoll, 75% of Gen Z singles regularly discuss dating with their peers. Now, thanks to a new Tinder feature, those peers can be more hands-on in…
When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand’s marketing campaigns for over a decade, where he’s been shown attempting everything from skydiving to being shaved by a robot, all in the name of positioning EE as the…
Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl and Kebler share their insights on wearable technology and the game developer industry. Plus, Hackl shares an interview with futurist, Faith Popcorn. Hackl and Lee…
“Microsoft’s mission is to empower every person and organization on the planet to achieve more,” explained Sarah Bond, Microsoft’s corporate vice president for game creator experience and ecosystem at Xbox. Bond was speaking with McKinsey in January 2022 while explaining the technology company’s interest in the video gaming sector. She said the tech giant’s direct…
Another week of a flurry of generative AI developments. Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This week’s update: On the policy side IBM CEO Arvind Krishna called for Washington to hold AI companies accountable for the harms stemming from their technology, signaling a shift…
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple–worth a reported $10 billion–over the latter’s position as the default search engine. Now, the legal basis for that deal is being questioned. If the courts find it illegal, Google’s massive search…
Earlier this month Publicis Groupe CEO Arthur Sadoun announced a controversial return-to-office (RTO) plan that’ll go into effect on January 1. It requires Publicis employees work in the office three days a week, and be present every Monday. Regardless of other agencies’ plans, Sadoun believes in-office work will be crucial to capturing more market share…
In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future. Hackl and Kebler discuss the retirement of game…
Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March, according to the company. During its annual creativity conference, MAX, held in Los Angeles, the creative software provider introduced Firefly Image 2 and Firefly Vector,…
In the 1980s, U.S. convenience stores had a dilemma: embrace pay-at-the-pump or not? Those in favor argued the self-service technology made life easier for people looking to fill their car with gas and go. Those opposed worried it would prevent customers from entering the store, where they might purchase a bag of Twizzlers or can…
Working with artificial intelligence can be polarizing. The future possibilities of generative AI create a sense of hope … and fear. We’ve been working with AI at our creative agency Omelet for a few years now. In early 2020, we started using AI to help automate the mundane parts of the banner localization process. Earlier…
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter TechMagic with Cathy Hackl, a new weekly podcast that promises to be your ultimate guide to the ever-evolving world of technology. The first episode debuts Oct. 11. TechMagic…
Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around gen AI. Here are this week’s updates: Policy and legal: The Writers Guild of America has come to an agreement on a tentative contract, ending a nearly 150-day strike. This means writers…
Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and–for the better part of next year–a relentless touring salesperson for her latest album, Guts, released earlier this month. To Sony Electronics, however, she’s both a creator and instructor. Last year, Sony released its $200 LinkBuds S wireless earphones as a go-between for its $280…
Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today. The software giant will offer a new ad format within its OpenAI-enhanced Bing chatbot: Compare & Decide Ads will let brands promote themselves as a user is…
As a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track “Tap In,” to get students swiping during a prime flirting moment: freshman orientation. Tinder sees the highest influx of 18-year-old members during…
It’s not nice to fool Mother Nature and Apple wouldn’t dream of doing such a thing. The company mines precious metals to use in its products and creates a non-renewable waste stream from these same products, and runs massive data centers that suck electricity all day every day, nevertheless, Apple is aligned with Mother Nature. […]
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Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process. Speaking at Brandweek…
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