In the 1980s, U.S. convenience stores had a dilemma: embrace pay-at-the-pump or not? Those in favor argued the self-service technology made life easier for people looking to fill their car with gas and go. Those opposed worried it would prevent customers from entering the store, where they might purchase a bag of Twizzlers or can…
Working with artificial intelligence can be polarizing. The future possibilities of generative AI create a sense of hope … and fear. We’ve been working with AI at our creative agency Omelet for a few years now. In early 2020, we started using AI to help automate the mundane parts of the banner localization process. Earlier…
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter TechMagic with Cathy Hackl, a new weekly podcast that promises to be your ultimate guide to the ever-evolving world of technology. The first episode debuts Oct. 11. TechMagic…
Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around gen AI. Here are this week’s updates: Policy and legal: The Writers Guild of America has come to an agreement on a tentative contract, ending a nearly 150-day strike. This means writers…
Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and–for the better part of next year–a relentless touring salesperson for her latest album, Guts, released earlier this month. To Sony Electronics, however, she’s both a creator and instructor. Last year, Sony released its $200 LinkBuds S wireless earphones as a go-between for its $280…
Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today. The software giant will offer a new ad format within its OpenAI-enhanced Bing chatbot: Compare & Decide Ads will let brands promote themselves as a user is…
As a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track “Tap In,” to get students swiping during a prime flirting moment: freshman orientation. Tinder sees the highest influx of 18-year-old members during…
It’s not nice to fool Mother Nature and Apple wouldn’t dream of doing such a thing. The company mines precious metals to use in its products and creates a non-renewable waste stream from these same products, and runs massive data centers that suck electricity all day every day, nevertheless, Apple is aligned with Mother Nature. […]
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Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process. Speaking at Brandweek…
Olivia Rodrigo’s latest music video was shot entirely on the new iPhone 15 Pro, with Apple’s creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as commercials for the product. TBWA/Media Arts Lab launched the ads on Instagram and YouTube moments after the introduction of the iPhone 15 Pro and iPhone 15…
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values–and any brand that is not prepared to both establish and prove a commitment to meaningful work will fall behind. Ketchen, Lenovo’s CMO and vp of international sales and the computing…
Back Market, a marketplace for refurbished devices, is on a mission to steal Apple’s thunder with a global campaign taking aim at Big Tech and its obsession with new products. Coinciding with Apple’s annual keynote event today, Back Market’s “Let Them Buy New” is a biting parody of the tech industry’s dominant players. In the…
The craziness of the internet and the often bizarre beauty and health trends promoted are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for medical and aesthetic laser company Alma. Hudson is the new global brand ambassador for Alma, which manufactures laser, light-based, radiofrequency, plasma and ultrasound technologies. The partnership with Hudson will…
In the post-pandemic world, the role of the home has changed for many people as both a place to live and work with hybrid working and family life having merged. In response, multinational technology company Canon aims to build the prominence of its brand and range of printers by positioning the roles they can play…
Adweek’s Podcast of the Year Awards have rebranded to become the Adweek Audio Awards, and this year’s winners will be chosen by jurors from companies including Acast, Spotify, SiriusXM and Stitcher. Last year’s winners included creators such as Conan O’Brien, Jeremiah Zimmerman, Jon Stewart and Yeardly Smith. This year, the categories have been expanded to…
Love is in the air as Tinder tries to woo Gen Z daters. The dating app has launched the next chapter of its global campaign, “It Starts With a Swipe,” emphasizing meaningful connections to attract younger users. Created by agency partner Mischief @ No Fixed Address, Tinder’s three new commercials are sentimental depictions of one-night…
The launch of Giphy’s native advertising platform, set to be revealed at the end of this year, will be worth hundreds of millions of dollars, proclaimed its new owner Shutterstock’s chief executive Paul Hennessy during the company’s most recent quarterly earnings call. Shutterstock acquired Giphy from Meta in May in a cut-price deal of $53…
It seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit Mailchimp is set to host an exhibition in honor of email–however, it hopes that the opposite sentiment is true as…
Multihyphenate will.i.am does not sit idle for long. Seeing the creative challenges faced during pandemic lockdowns, the singer, songwriter, producer and tech entrepreneur embarked on a mission: develop a digital platform to help creatives and creators manage their businesses all in one place. So was born the platform FYI (For Your Ideas). It went live…
On the heels of a new campaign asking who is going to be the sheriff of the Wild West that is artificial intelligence, Salesforce also releaased a survey showing that almost three-quarters of employees believe the technology introduces new security risks but plan to use it anyway. The 15-second campaign, titled “AI Sheriff,” features the…
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