Twitter has updated its camera feature in its mobile app to make it easier to post more visually-focused content. The updates, available today, give users faster access to posting photos, two-minute videos and live footage–something that feels like a combination of using both Twitter’s own Periscope technology and something familiar to Snapchat users. Twitter is…
Finding the right products for your skin can be impossible if you don’t know what’s wrong with it. Now, L’Or?al believes it can help you solve that problem using technology and creating more personalized products for your skin. At South by Southwest, the beauty brand created a pop-up experience called Know Your Skin, where consumers…
Brands dedicate entire teams to brainstorming new, unexpected activations for SXSW, often specifically designed to inspire shock and awe. Viceland, for example, decided to create an entire roller skating rink out of an Austin parking lot. Michelob Ultra gathered together thousands of attendees for a guided sunset meditation. But ever since November 2016, one thing…
In a world where most mainstream voice assistants are either female or male, should there be a third option? To create a voice that’s more relatable for people who don’t identify as a binary gender, Virtue, the creative agency owned by Vice Media, created a genderless voice they hope will better represent the diversity of…
There is something special about the first time a person does something, whether that’s riding a bike or creating an activation at SXSW for the first time. Culture Trip, a U.K.-based media company we reported on last month, brought a host of events to the famous Austin Hotel for this year’s festival. From movie premieres…
One year after Adweek sat down with Quiz Khalifa Scott Rogowsky to discuss HQ Trivia dictating when and how consumers use apps, Rogowsky is celebrating a new win–and an HQ landmark. On Sunday afternoon at Austin’s SXSW, he hosted the mobile trivia app’s first live gameshow. And while plenty of mobile fads end up being…
AUSTIN—It’s a gray Monday morning in Bat City. My commute to downtown is easy and free parking is available on the east side of I-35. I walk to Rainey Street, where Bose, the country of Australia, and other big brands are temporarily encamped between the permanent food trucks. I am here to visit the Comcast NBCUniversal House […]
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Touring Adweek staffers through their huge, humming activation on the first Sunday of SXSW, Jamie Posnanski, head of global content for Accenture Interactive, demoed and described new tech and platforms designed to meet the demands of the rapidly evolving customer journey. That ranges from getting help picking out the right pair of earrings or sunglasses…
Women are constantly being told to push for more and metaphorically break the glass ceiling. ADP wanted to give women (and South by Southwest festivalgoers in general) the chance to actually break that ceiling, letting out the frustration and rage that comes along with the nonstop hustle to gain equal treatment in the workplace. So,…
At SXSW on Saturday night, Adweek honored the finest brand storytellers of the past year. The Arc Award winners represented brand names like Wendy’s, CNN and Land O’Lakes and lesser-known brands like Dutch confectionery company Tony’s Chocolonely. During the event, Adweek caught up with the honorees to talk about what makes great storytelling and why…
SXSW may be one of the most frantic, boisterous festivals out there–and that’s exactly why Michelob Ultra challenged itself to create a moment of peace and tranquility for thousands of attendees in its very first SXSW activation. In its first Super Bowl spot, Michelob Ultra featured Zo? Kravitz and the quiet yet deliberate use of…
Tinker Hatfield, the legendary designer known for Nike’s Air Max and Air Jordans, got South by Southwest festivalgoers to wave their Nikes in the air and clamor for his attention on Sunday afternoon. Hatfield had taken off his sneakers and was promising to give them to an attendee. Along with perfectly showcasing the love for…
Last March, Land O’Lakes created an immersive experience in a 6,000-foot space at SXSW to teach attendees about how their food is produced. This year, the brand returned to continue its mission to help festivalgoers understand “the importance of the system of food,” explained CMO Tim Scott, specifically that humans are not actually at the…
South By Southwest, or #SouthBy for short, is a mashup of industry festivals—film, music, interactive, gaming, education—all of which take place in and around the Austin Convention Center over a 10-day span in March. The first SouthBy was held in March of 1987. Now, 32 years in, both SouthBy and Austin are huge. The city’s […]
The post Like Texas, SXSW Is Huge, Rich, Diverse and Impossible to Ignore appeared first on Adpulp.
An early investor–and now major critic–of Facebook wants to make the regulation of tech giants a central issue for the 2020 presidential race. Roger McNamee, an outspoken critic and former mentor to Facebook CEO Mark Zuckerberg, said at South by Southwest that he’s been advising several Democratic presidential nominees on how to potentially regulate tech…
The internet has rapidly proliferated western culture around the world, but one photographer wants to use artificial intelligence to heighten the online presence of some of Earth’s most remote people groups. On Saturday at South by Southwest, photographer Jimmy Nelson and JWT-Amsterdam unveiled a technology that will use AI to both aggregate–and disseminate–photos of indigenous…
It’s hard to top the baby goats that dominated Instagram feeds last year, but Viceland is trying its hardest with its biggest SXSW activation yet. For its third SXSW presence, the Vice-owned channel turned a downtown Austin parking lot into a pop-up roller skating park, offering attendees happy hour drinks, cotton candy, swag (obviously) and…
Just one day after dropping a Medium post laying out her proposal to break up big tech giants, Sen. Elizabeth Warren appeared at a famed tech conference to detail how Amazon (and tech giants like it) now have a monopoly similar to that of the railroad in the early 1900s, which had to be broken…
Foursquare is using South by Southwest (SXSW) to test out something new–just like it did a decade ago with the original app. This week during SXSW in Austin, Foursquare founder Dennis Crowley elaborated on company’s week-long demo of “hypertrending,” a feature within the FourSquare and Swarm apps that shows real-time visualizations of the area’s most…
Starbucks founder Howard Schultz has not said definitively whether he will run for president. As he’s mulling over the idea, he says he’s speaking to Americans across the country and presenting them with a possible centrist candidate as an answer to what he believes is a broken two-party system. Schultz, over the course of a…
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