Mar 11

Arc Award-Winning Storytellers Share Secrets to Creating Brand Messaging That Resonates

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At SXSW on Saturday night, Adweek honored the finest brand storytellers of the past year. The Arc Award winners represented brand names like Wendy’s, CNN and Land O’Lakes and lesser-known brands like Dutch confectionery company Tony’s Chocolonely. During the event, Adweek caught up with the honorees to talk about what makes great storytelling and why…

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