Apr 06

Surrogate Advertising Saving Vice Products

Posted in: Uncategorized

Surrogate Advertising from Mynews.in
We are all aware that today, most vices such as alcohol and tobacco need to find other ways to advertise their brand and some have been wise and have actually turned to surrogate advertising to keep their products afloat. Well at least in the case of Indian-run companies.

Surrogate advertising happens when the brand extension is seen as a guise for a product that is almost non-existent in commercial terms.

(Source) MyNews.in

So just when you think it is the end for these vices, a sudden light over the horizon looms for brands with similar ones associated with aggressive advertisers today. But the real question is up to when will this be.

No Comments | Tags: , , , , , , ,