Hasta La Creative!

Surf and sports apparel brand Roxy's teaser ad for the Pro Biarritz 2013 surfing contest, which it's sponsoring, is more about butts than surfing, which hasn't sat well with some viewers. (See what I did there?) More than a few critics have sneered at the ad's focus on the surfer's body instead of her skills, and I have to say, I agree with them. The idea of not showing the woman's face was to have fans guess who she was—turns out it was Stephanie Gilmore, as you can see in the reveal video after the jump. But coming from a company that claims to speak to female athletes, the teaser video pretty much ignored athletics for blatant eye candy, and Roxy's official response to its critics was a non-committal word salad that didn't actually address the main complaint. Besides, it's not like Gilmore would be less attractive or marketable if they actually showed her surfing.

La marque de vêtements de sports d’eau Tribord nous présente en exclusivité leur nouveau film publicitaire « Back to Water ». Réalisée par l’excellent Christopher Hewitt et proposée par l’agence Fred&Farid, cette vidéo à découvrir dans la suite est très réussie et permet de nous faire contempler des images sublimes.

Découverte du travail de Christopher Wilson, après un passé de 15 ans de le milieu de la publicité. Il est désormais photographe et présente de nombreuses séries personnelles “Cowboys, Surfing ou Dubai” et des commandes d’agences. Plusieurs exemples à découvrir dans la galerie.

Previously on Fubiz

• Sky in Dubai
• Garuda Animation
• Renault Wind