Hasta La Creative!

Team One has launched the annual “December to Remember” holiday sales event for Lexus with a new integrated campaign built around three broadcast spots.

In each of the 30-second spots parents present a different explanation for how exactly Santa manages to deliver a luxury sedan. The parents in “Christmas Train” explain how an iconic holiday train made its way to their driveway, where elves helped unload it right to the driveway — complete with Lexus’ signature red bow. In “Magic Box,” the car magically self-assembles from a small box Santa places in the driveway, while in “Teleporter” it is beamed in directly from the North Pole.

The broadcast spots begin airing today on network and cable television, with “Christmas Train” also being translated for Hispanic and Asian-American markets. Additionally, the campaign is supported by print and OOH executions, as well as a digital partnership with The Weather Channel which will “provide targeted December Sales Event ads in real time based on local weather conditions.”

“The holidays are a time of year when people indulge their imaginations and share stories filled with magic and wonder,” said Brian Smith, Lexus vice president of marketing. “This year’s holiday campaign celebrates the tradition of storytelling and reminds us that children aren’t the only ones who get to have fun this time of year.” (more…)

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Steve Miller, former group creative director at Austin’s GSD&M, will now be North American ECD for WPP “network agency” AdPeople Worldwide, handling creative solutions for clients like Dell.

Miller worked with some of GSD&M’s biggest clients (BMW, AT&T, etc.) during his ten years there; he most recently led the creative team at health-care focused agency HCB Health. While Miller will stay in Texas for his new position, he hasn’t always been based in Austin. Before moving south, he spent several years with JWT San Francisco on the Sprint account, so he’s not a new face at the WPP table.

According to the release, Miller is digital to the core: his interest in apps and such led him to create his own agency Super Deluxe, which focuses not on creating apps but providing “branded mobile experiences” to clients.

As ECD, Miller will report to AdPeople’s North American MD Simon Hjorth. The move is a return of sorts; as Miller writes:
“I’m looking forward to getting back to the type of dynamic agency environment I enjoy, serving multiple industries and a variety of clients.”

New Career Opportunities Daily: The best jobs in media.