Hasta La Creative!

W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August.

The new spot deals with the hype train surrounding Sherman, as he is constantly bombarded with media discussions of whether or not he is “the best.” “Never Finished” does a good job at finding humor in the situation, aided by a believably exasperated Sherman. The highlight is probably the made for TV biopic, starring Damon Wayans Jr.

Sherman’s roles in ads so far have mostly seen the Seahawks star not taking himself seriously and playing with his public persona. That definitely continues with “Never Finished,” but the schtick is much less over the top than some of his past roles, and the more nuanced characterization fits Sherman well as the spot, more than anything, mocks the media hype that surrounds star players. It makes for an entertaining ad, and Sherman’s most enjoyable performance by far.

The campaign, which runs until October 9th, also includes five additional videos, with special cameos from Johnny Manziel, Victor Cruz, Ndamukong Suh and Ken Griffey Jr.
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Humans have a burning desire to verbally communicate with dolphins, especially when it comes to ad folk. First it was Megan Fox, Acer marine biologist, taking a scientific approach to dolphinspeak, and now we have a Dolphin Translator app from Green Works, the eco-friendly arm of Clorox, essentially creating the digital version of the Oxford English/Dolphin Dictionary. Created by Omnicom-owned Critical Mass, the dolphin-themed approach weaves its way into a campaign meant to help consumers avoid getting lost in translation when it comes to environmentally-conscious lifestyles.

As you’ll see on the Green Works website, you can type just about anything (up to 120 characters) into the translator to hear the dolphin version. What you do with the cute, squeaky response is up to you, unless you are already fluent in Flipper. Odds are, the dolphin noises will just sound like, well, dolphin noises: indistinguishable and vaguely babyish. But, if you’ve ever been curious how a dolphin would say tomato, then this is the app for you.

Credits and a behind-the-scenes video after the jump.

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