Hasta La Creative!

pa href=”http://www.humanitarianbowl.org/” style=”float: left;”img alt=”Roadys” class=”at-xid-6a00d8341c51c053ef0105368f1769970b ” src=”http://adweek.blogs.com/.a/6a00d8341c51c053ef0105368f1769970b-250wi” style=”margin: 0px 5px 5px 0px; width: 217px; height: 136px;”/img/a
/ppWith the college-football bowl season getting into full swing, we’re entering the time of year when corporate sponsorship yields some of its oddest names. Some are odd in a merely clunky way—for instance, the a href=”http://www.poinsettiabowl.net/”San Diego County Credit Union Poinsettia Bowl/a. Some are vaguely slapstick, like the a href=”http://www.chick-fil-abowl.com/”Chick-fil-A Bowl/a. Others sound cheesy, like the a href=”http://www.libertybowl.org/”AutoZone Liberty Bowl/a—or, in the case of the a href=”http://www.papajohnsbowl.com/”Papajohns.com Bowl/a, extra-cheesy. Then there are the puzzling ones, like the a href=”http://www.fiestabowl.org/”Insight Bowl/a, which will pit Kansas against Minnesota at Sun Devil Stadium in Tempe, Ariz. (Rather pathetically, it shares a Web site with the Tostitos Fiesta Bowl—which, of course, makes one think of a Fiestaware bowl into which a bag of Tostitos chips has been poured.) The Insight Bowl sounds as though it ought to be something like the old GE College Bowl quiz show, with students from different schools competing to see who can make the most apposite remarks on the issues of the day. Still, even the Insight Bowl’s moniker (which comes from a technology vendor that modestly goes by the name of Insight) can’t match the sheer weirdness of the a href=”http://www.humanitarianbowl.org/”Roady’s Humanitarian Bowl/a, which pairs “Humanitarian” with the name of a chain of truck stops. One pities the poor archaeologist who, some millennium in the future, unearths a football with this bowl game’s name stamped on it and has to try to figure out what it could possibly mean./ppem—Posted by Mark Dolliver /em/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~f/Adfreak?a=yAhpO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=yAhpO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=Hkz5O”img src=”http://feeds.feedburner.com/~f/Adfreak?i=Hkz5O” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=r8CoO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=r8CoO” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adfreak/~4/493385793″ height=”1″ width=”1″/

This spot has been around awhile, but I hadn’t seen it until this weekend. On Father’s Day, actually. Maybe it was the mood of the day, but this just jumped out of TV and slapped me around a little in terms of relevance. A great example of the right spot placed at just the right time.

Creating spots like this seems deceptively simple. Oh, hell you just take a quote from an interview Earl did a few years ago and cut together some old footage. But crafting a spot this tight and this on strategy out of found material is, in no way, as easy as it sounds. WK is just so damn good at this stuff. The Magnificent Bastards strike again.

File under: marketing to men.

We all remember the Campbell’s Chunky Soup commercials with Donovan McNabb and his oh-so-adorable mother and even Matt Hasselback and his mom. This September, LaDainian Tomlinson takes the reigns in the newest spots that will follow a day-in-the-life of the football star. However, this isn’t Tomlinson’s first appearance in the Campbell’s spots, he appeared last year among an all-star cast. As you patiently await the coming football season, check out previous commercials here and watch the oldie-but-goodie below.  (Source AdWeek)  

Technorati Tags: Campbell’s Chunky, soup, NFL, football, LaDainian Tomlinson, TV, sports

Thanks to the two of the latest spots from ESPN (courtesy of Wieden & Kennedy) and the Cleveland Indians (courtesy of Brokaw), Yanks fans nationwide get to relive the horror that was last year’s infamous “Bug Game.” This is the game where my boys (eh hem, the Yanks) lost their cool due to excessive bugs on the field during an away game against the Indians. But hey, ESPN and the Indians have it right. Everything is part of the game – from the fans to the team and all the way to annoying critters. Bravo to making me hate and love baseball, all at the same time. 

 

Technorati Tags: advertising, tv, sports, New York Yankees, Cleveland Indians, ESPN, Baseball Tonight, baseball