Patrick Mahomes’ new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign–with internet sleuths suspecting the Kansas City Chiefs quarterback was seen chewing on an Invisalign on the sidelines–Mahomes is finally setting the record (and his chompers) straight: He is an Invisalign user. And the QB is…
Super Bowl 59 takes place on Sunday, Feb. 9, at 6:30 p.m. ET from the Caesars Superdome in New Orleans, and around a month before the game, Fox is unveiling even more ways to watch. On Wednesday, Fox, the Super Bowl 59 broadcaster, announced that Fox Sports will roll out a Tubi takeover for the…
State Farm has canceled plans to run an ad during Super Bowl 59 and has paused filming on a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn. The Super Bowl ad would have been State Farm’s second consecutive year in the game. Last year’s ad, created…
Rob Gronkowski can’t kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans’ own Peyton Manning and Eli Manning to get it done at Super Bowl 59. After watching the former New England Patriots and Tampa Bay Buccaneers tight end shank kicks during its Super Bowl ads in 2023 and…
Venu Sports is officially out of the game. Today, Disney-owned ESPN, Fox, and Warner Bros. Discovery announced in a joint statement that Venu Sports, their proposed virtual MVPD service, will be discontinued. The decision is effective immediately. It comes the same week that Disney announced a deal to combine its Hulu + Live TV business…
Getting women’s sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. This week, the group announced its launch of the Next is Now women’s sports anthology docuseries on The Roku Channel later this…
Less than two weeks before the Unrivaled 3-on-3 league tips off its inaugural season, its partners at TNT Sports announced an all-star studio lineup to match the talent on the court. When league coverage tips off on January 17 on TNT, truTV, and Max, veteran host Lauren Jbara will be joined by three-time WNBA champion,…
For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial–a first…
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists–one for each of the years Doritos has run a Super Bowl ad–from a Big Game-sized bowl of thousands of submissions. Fans can view…
Major League Baseball’s winter meetings have been over for a week, but the organization saved one of its biggest swings for today–promoting Uzma Rawn Dowler to its new chief marketing officer. A 10-year MLB veteran, Rawn begins her new role in January and will report to Noah Garden, MLB’s deputy commissioner of business and media….
The lifestyle media company Betches struck a strategic content partnership with the National Football League on Monday, the second such tie-up the NFL has penned in recent months as it looks to expand its core audience. Betches will gain access to key moments and tentpole events throughout the NFL calendar, including the Pro Bowl, Super…
For brands sponsoring college bowl games, it’s no longer enough to turn your cheese cracker into a mascot or burn your toaster-pastry mascot alive and have teams eat it in front of fans: You need to be the Snoop Dogg of postseason play. There are 47 bowl games that comprise college football bowl season in…
Kevin Holden has been named sports director for Raleigh CBS affiliate WNCN. “Having Kevin join CBS 17 News as our sports director is a great addition for the station and community. He’s a world-class storyteller, who knows sports on a national and local level,” said news director Ed Trauschke. “Not only has he anchored and…
In only its second year hosting the NFL Black Friday game, Amazon has had no problem staying on offense and moving forward. Drawing 13.51 million viewers to see the Kansas City Chiefs eke out a 19-17 win over the Las Vegas Raiders–and increasing its audience 41% from the roughly 9 million who watched the New…
When sports-first streamer Fubo closed its 2024-25 upfront season, revenue from upfront commitments was up over 40% compared to the previous year, which is an all-time high, according to the company. The platform saw the most growth across advertisers from automotive, pharmaceutical, and consumer packaged goods categories. According to Fubo, 40% of advertisers that made…
As the 2026 World Cup approaches, The Home Depot is building toward a different kind of game day. This morning, FIFA announced The Home Depot as the “Official Home Improvement Retailer” for FIFA World Cup 2026 in Mexico, Canada, and the United States. With 2,345 stores across all three host nations, The Home Depot will…
Longtime sports director Alan Sillence is retiring from Yakima, Washington CBS affiliate KIMA after 31 years. “Thirty years ago I never would have believed I’d still be here, but it definitely grew on me,” Sillence told the Yakima Herald-Republic. “I’ve run into a lot of people who say the same thing.” He joined the station…
Amazon’s Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK’s Mediaweek event a month ago, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its upcoming Black Friday…
F1 Academy and its partners used the bright lights of this year’s Las Vegas Grand Prix and its special events to introduce the sports and business worlds to the women driving its race series. In 2025, those F1 Academy drivers and their sponsors will have the Vegas street course and its Strip straightaway to themselves….
Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season–and she’s steadily scored points for State Farm and Disney throughout it all. Now that Clark finally has some time off the court, the WNBA Rookie of the Year is putting in a few extra sports marketing minutes…
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