Apr
17
Aflac and WNBPA Team Up to Pay WNBA All-Stars What They’re Worth
Posted in: UncategorizedAflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
Apr
11
The 2025 WNBA Draft Class Is Arriving With Built-In Brands
Posted in: UncategorizedThese aren’t rookies in the traditional sense—they’re seasoned content creators and businesswomen. Their presence should be celebrated, not constrained.
Apr
02
Meta Lands Multiyear Sponsorship Deal With UFC
Posted in: UncategorizedMeta becomes UFC’s first official fan technology partner.
Mar
18
TV Ratings for Feb. 2025: Super Bowl Scores Record Viewership
Posted in: UncategorizedCross-platform distribution led to another record-breaking viewership event in February. This year’s Super Bowl Sunday, which culminated in the Philadelphia Eagles winning the Vince Lombardi Trophy, saw Fox Sports earn 127.7 million viewers, with some watching Super Bowl LIX on Fox’s free ad-supported streaming service, Tubi. According to Nielsen’s Media Distributor Gauge, Super Bowl Sunday…
Mar
17
JuJu Watkins and Paige Bueckers Help Gatorade Get to Bottom of ‘It’
Posted in: UncategorizedIf Gatorade is going to let its “Is It In You?” slogan hang around for the better part of three decades, it occasionally needs to allow a new generation to determine what “it” is. For its latest March Madness campaign, Gatorade recruited USC sophomore guard and Big 10 player of the year JuJu Watkins, highly…
Mar
04
Cade Cunningham Takes on Robot Basketball Hoop to Coach Fans About Crypto
Posted in: UncategorizedCade Cunningham faced the three-point contest, a new game format, and a steady stream of brand activations and events during his first NBA All-Star Weekend, including everything from an interview from TNT Inside the NBA personality Ernie Johnson at an American Express All-Star event to an appearance at Foot Locker’s giant activation just across Powell…
Mar
04
Cade Cunningham Takes on Robot Basketball Hoop to Coach Fans About Crypto
Posted in: UncategorizedCade Cunningham faced the three-point contest, a new game format, and a steady stream of brand activations and events during his first NBA All-Star Weekend, including everything from an interview from TNT Inside the NBA personality Ernie Johnson at an American Express All-Star event to an appearance at Foot Locker’s giant activation just across Powell…
Mar
04
Hall of Fame Coach Jimmy Johnson Announces Retirement From Fox NFL Sunday
Posted in: UncategorizedAfter 31 years, Hall of Fame coach and studio analyst Jimmy Johnson revealed that he is retiring from Fox NFL Sunday. Johnson, 81, made the announcement on Fox Sports 1’s The Herd With Colin Cowherd on March 3. “As you know, probably the most fun I’ve ever had in my career–and that’s counting Super Bowls…
Feb
27
How Lay’s Pulled Off Miami and Barcelona Pub Crawls With Messi and Alexia Putellas
Posted in: UncategorizedPutting Lionel Messi and Alexia Putellas in a Lay’s commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d’Or skills. PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans…
Feb
27
NBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform
Posted in: UncategorizedFor former NBA slam dunk champion Jason Richardson, the value of legacy isn’t what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003–including an inbound pass and a reverse slam during his second year. He’s…
Feb
25
How WBD Scored Ad Wins Amid NBA All-Star Ratings Struggles
Posted in: UncategorizedThe new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery’s vision for the weekend. According to Jon Diament, Warner Bros. Discovery’s evp of advertising sales, the company sold out the entire weekend’s ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report,…
Feb
25
New York Liberty CEO Keia Clarke Builds Women’s Sports Legacy in Brooklyn
Posted in: UncategorizedNew York Liberty CEO Keia Clarke lived through her team’s past and celebrated its championship present. Now, she’s ready to build its legacy. During a panel hosted by The Female Quotient at Google Pixel’s Player’s Lounge on NBA All-Star Weekend, Clarke addressed the audience in a Liberty varsity jacket from the team’s partners at fashion…
Feb
22
MLB and ESPN Break Up Their Baseball Team Over Fees and Coverage
Posted in: UncategorizedAfter tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have “mutually agreed” to end their broadcast rights deal with three years left to go. While MLB and the sports network have been paired in one form or another since 1990, their current deal was supposed to extend…
Feb
21
5 Reasons Nike’s Collab With Kim Kardashian’s Skims Makes Sense
Posted in: UncategorizedIn case you missed it, Nike is betting big on Kim Kardashian’s Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike’s share price rose 6.2%, adding $6.7…
Feb
21
What We Saw During NBA All-Star Activations, Stunts, and Parties
Posted in: UncategorizedBasketball culture isn’t built around the rules of a skills competition or the format of an all-star game, and the fans that flooded San Francisco for NBA All-Star Weekend illustrated that difference. Amid the blocks between Union Square and the Moscone Center, along the path from Chase Center to Pier 48, and on the BART…
Feb
15
Dick’s Sporting Goods Is Putting Creators at the Front of Its Social Campaigns
Posted in: UncategorizedDick’s Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick’s Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer’s own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators…
Feb
14
Here Are the Top Local Market Ratings for Super Bowl 59
Posted in: UncategorizedThe Super Bowl matchup that saw the Philadelphia Eagles defeat the Kansas City Chiefs was the most-watched game ever. Naturally, Philadelphia and Kansas City led the way in this historic milestone when it came to local markets with the most viewership. Newly released numbers from Fox Sports show that Philadelphia had 52.5% of its viewing…
Feb
05
Esports Are Capable of Redefining Primetime Entertainment
Posted in: UncategorizedIn just a handful of decades, esports has leveled up from a niche, underground hobby to a heavyweight sporting contender commanding attention on a major scale. Global streaming audiences reached 625.8 million in 2024, stealing home from the MLB’s 171 million-strong fan base and even dunking on the NBA’s audience of 155.9 million. Meanwhile, the…
Feb
04
Buffalo Sports Reporter Lindsey Moppert Leaving Station After More Than Two Years
Posted in: UncategorizedLindsey Moppert is leaving WGRZ in Buffalo after more than two years. The sports anchor and reporter joined the station in 2022. Buffalo media writer Alan Pergament said the NBC affiliate’s news director Jeremy Settle told the staff in an email that Moppert is leaving to “return home and be closer to her family.” “Lindsey…
Feb
04
Tubi Brings Shoppable to the Super Bowl
Posted in: UncategorizedTubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi’s collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.