As economic pressures push many holding companies to scale back at Cannes Lions, Stagwell is doubling down on its high-profile Sport Beach activation.
NBA posts up in Mexico City, Mumbai, Calgary, and São Paulo as it scores a growing international following.
Fox and IndyCar put faces to Indianapolis 500 with Macy’s, Letterman, and a sprawling campaign.
WBD and TNT Sports sell out Roland-Garros ad inventory as ad sales exec Jon Diament says more than 80 brands bought into coverage.
Exclusive: Latest ‘Cashback Like a Pro’ ad uses Hartbeat production company and highlights Chase NBA and WNBA investment.
IHOP rode with Dale Earnhardt Jr. in Amazon’s NASCAR debut as the Coca-Cola 600 fit the brand’s sports streaming strategy.
Andretti and Marcus Ericsson drive Allegra into Indianapolis 500 as the 2022 winner and his team join the allergy brand for an interactive campaign.
NBA and Translation draft Mindy Kaling and Kevin Costner for ‘Unforgettable’ Finals spot that goes through the past and present.
ADWEEK asked creative leaders to choose the work worthy of trophies at advertising’s most prestigious festival.
Golden State Valkyries bring brands off bench with United, Sephora, Chase, Kaiser Permanente, and the Bay Area itself.
WNBA opening weekend ads put fans on the court by showing action from the floor in social-style clips of league stars.
NBCU’s Mark Marshall says that being in the rafters of Radio City Music Hall for the upfront wasn’t his pitch.
Tucker joined WTVQ in June of 2023 as the station’s weekend sports anchor and reporter
Marketing & Media SVP Jen Kavanagh on redefining fan engagement and building global fandom.
There's a bunch of rebranding of women's football in the UK and they made a fancy video about it:
The station group will air 18 Indiana Fever games for free.
WBD gives upfront some HBO Max prestige as everything from sales to TNT Sports gets an upgrade.
The new list will celebrate the CMOs, agency leaders, and innovators redefining the sports marketing landscape.
The NFL’s collaboration with the lifestyle media organization Betches evidences its push for more engagement from women and girls.
The delicate balance between heritage and innovation in sports marketing.
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