Women’s sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, women’s sports marketing is still virtually nonexistent. Take a once-in-a-generation athlete […]
WBD and TNT Sports are “virtually” sold out of FIFA Club World Cup ads as deal with DAZN gave buyers options for 24 broadcasts on TNT, TBS, and TruTV and additional coverage through Bleacher Report.
Softball beats baseball in College World Series social media sales pitch as Opendorse finds the top women’s programs brought a younger, more diverse audience to the plate than their male counterparts.
Following the exit of its chief diversity, equity, and inclusion (DEI) officer Lesley Slaton Brown this month, the NBA is forming a new sub-department called Social Impact and Inclusion, ADWEEK […]
A new, four-spot campaign highlights the Genesys partnerships with Scuderia Ferrari HP and the Laver Cup, showcasing the spirit of innovation and performance that drives elite athletes, teams, and customer experience solutions.
The Scuderia Ferrari HP spots, directed by Samuel Miller, feature Formula 1 legends Lewis Hamilton and Charles Leclerc, both on and off the track, as they reflect on their constant pursuit of the “Next Level of Experience.”
Creative Production Studio: ONLYCH1LD
Director: Samuel Miller
Creative Directors: Samuel Miller and Spencer Kehe
Executive Producer: Spencer Kehe
Executive Producer: Matthew Justus
DOP: Christophe Lanzenberg
Editor, VFX, Color: Robby Piantanida
Composer: Tyler Tadlock
Sound Design and Mix: Chase Everettt
Post Supervisor: Dave Krahling – Milkhaus
Academy Sports + Outdoors is planting a flag in the ground with the launch of Fun Can’t Lose, a new brand platform built on a simple truth: the journey matters more than the score. Because whether you win or lose, if you’re having fun, you’re winning. Created in partnership with newly appointed agency of record McGarrah Jessee, the platform marks the company’s largest brand-building investment to date and a pivotal step in its evolution as value-driven retailer.
The Fun Can’t Lose campaign includes a series of TV spots, digital films, and social content that highlight the humor and heart behind everyday outdoor moments.
AGENCY: MCGARRAH JESSEE
Chief Creative Officer: Tim Roan
Managing Director: Heather Miller
Creative Director/Copywriter: Colin Lapin
Creative Director/Art Director: Tim Cole
Executive Producer: Abby Hinojosa
Producer: Sean Phung
Group Brand Director: Lauren Heffern
Brand Supervisor: Jeremy Wood
Sr. Brand Manager: Josh DeFord
Group Strategy Director: AJ Hickcox
Sr. Art Director: Ben Estus
Sr. Copywriter: Bryson Schmidt
Associate Creative Director: Page Kastner
Sr. Copywriter: Skyler Dobin
PRODUCTION COMPANY: MJZ
Directors: Hoffman & Metoyer
Executive Producer: Eriks Krumins
Line Producer: Adriana Cebada Mora
POST PRODUCTION COMPANY: CARTEL
Editor: Chris Catanach
Editor: Nick Deliberto
Editor Assist: Scott Beatty
Executive Producer: Viet-An Nguyen
Producer: Savannah Cannistraro
FINISHING HOUSE: TBD POST
Color: Brandon Thomas
Flame: Kagan Durmer
Audio: Brad Engleking
Animation: Chapman Bullock
Executive Producer: Rachel Kichler
Producer: Brent Holt
MUSIC HOUSE: YESSIAN
Head of Production: Michael Yessian
Chief Creative Officer: Brian Yessian
Global Creative Director: Gerard Smerek
Composer (Mnemonic): Mike Schmidt
Composer (Countdown, Statistically): Mark Chu
Composer (Bounce): Nate Morgan
Executive Producer: Evelyn Brown
Creative Producer: Nick von Zumwalt
Sound Designer (Bounce): Weston Fonger
Mix EP (Bounce): Angelina Powers
Aleksander Barkov’s Stanley Cup celebration in Tampere, Finland, was a historic moment where two cultures met in an unprecedented way. Professional skateboarder Marius Syvänen performed the world’s first skateboard trick over the Stanley Cup, which quickly went viral and spread globally through NHL, Florida Panthers, ESPN, The Hockey News, and top skateboarding media.
The video became one of the most-watched NHL clips of the season, alongside the Stanley Cup-winning moment and the trophy’s arrival in the locker room.
The iconic photograph of Barkov watching the trick is now displayed at the Hockey Hall of Fame in Toronto and the Sports Museum of Finland at the Olympic Stadium as part of Finnish sports history. It will also be featured on a Suomi–Finland postage stamp in spring 2025.
Credits:
Agency: Studio Lauraéus, Helsinki, Finland
Art Director, Photographer, Creative Director, Graphic Designer, Producer, Videographer: Ale Lauraéus
Professional Skateboarder: Marius Syvänen
Photographer: Keke Leppälä
Hockey Hall of Fame Vice President, Curator/Keeper of the Cup: Phil Pritchard
Florida Panthers Captain, Stanley Cup Champion: Aleksander Barkov
International Sports Advisors Co., Inc.: Ilkka Larva, Director, Europe
The All England Lawn Tennis Club unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged from June 30 to July 13, 2025. ‘There is only one Wimbledon’ spearheads a long-term brand strategy that reflects the singular character and special magic of The Championships – where sporting history and modern drama meet.
CAMPAIGN CREDITS
CAMPAIGN TITLE: There is only one Wimbledon
CLIENT: The All England Lawn Tennis Club
MARKETING & COMMERCIAL DIRECTOR: Usama Al-Qassab
HEAD OF MARKETING: Brendan Dinen
BRAND MANAGER: Alessandro Perottoni
ADVERTISING AGENCY: VCCP
GLOBAL CHIEF CREATIVE OFFICER: Darren Bailes
CREATIVE DIRECTOR: Jim Capp
CREATIVE TEAM: Tom Lee & Alice Goodrich
HEAD OF ART: Ali Augur
COO: Peter Grenfell
BUSINESS DIRECTOR: Kristi Kriel
SENIOR ACCOUNT MANAGER: Lily Sherston
PLANNING DIRECTOR: Lotte Jones
SENIOR PLANNER: Saskia Meagher
PRODUCTION AGENCY: GIRL&BEAR
AGENCY TV PRODUCER: David Vass
AGENCY TV PRODUCTION ASSISTANT: Oona Webster Jones
INTEGRATED CREATIVE PRODUCER: Phoebe Hazzan
BROADCAST AFFAIRS MANAGER: Julia Matthews
DESIGNER: Jonathan Harper
ARTLAB: Scott Mitchell
RESOURCE MANAGER: Yasmine Moridi
PRODUCTION COMPANY: MAGNA STUDIOS
DIRECTOR: Folkert Verdoorn
EP: James Sorton
HEAD OF PRODUCTION: Alistair Payne-James
PRODUCER: Luke Goodrum
PRODUCTION MANAGER: Anoushka Abel
DOP: Konstantin Mazov
1ST AD: Rob Blishen
GAFFER: Reuben Garrett
PRODUCTION DESIGNER: Tim Gibson
COSTUME DESIGNER: Katie McGoldrick
EDIT HOUSE: STITCH
EDITOR: Rich Woolway
EDIT ASSISTANT: Laura Zvarikova
SENIOR EDIT PRODUCER: Maggie McDermott
POST-PRODUCTION COMPANY: BLACK KITE STUDIOS
COLOURIST: Tom Mangham
VFX SUPERVISOR: George Brunt
CG LEAD: Milen Piskuliyski
SENIOR PRODUCER: Phil Whalley
PRODUCTION COORDINATOR: Kit Hartley
AUDIO POST-PRODUCTION: FACTORY STUDIOS
SOUND DESIGN AND MIX: Jon Clarke
AUDIO PRODUCER: Olivia Endersby
MUSIC SUPERVISION: SIREN
COMPOSER: Rebekah Fitch
MUSIC PRODUCERS: Siân Rogers & Joshua Gibbard
ARCHIVE FOOTAGE MANAGEMENT: IMG & THE DIRECTORS STUDIO
DAZN and NFL Game Pass pitch American football to the world’s boxing and soccer fans.
Anchor Will Kunkel said he was told yesterday was his last day at the station.
Growing demand and Alexis Ohanian’s backing led The Sports Bra to open locations in Boston, Indianapolis, Las Vegas, and St. Louis.
Growing demand and Alexis Ohanian’s backing led The Sports Bra to open locations in Boston, Indianapolis, Las Vegas, and St. Louis.
How Gainbridge and USL Super League both won a naming rights deal, with the brand getting access to soccer growth and Peacock viewers.
MLB backs Athletes Unlimited Softball League with financial support, marketing resources, and broadcast time.
As economic pressures push many holding companies to scale back at Cannes Lions, Stagwell is doubling down on its high-profile Sport Beach activation.
NBA posts up in Mexico City, Mumbai, Calgary, and São Paulo as it scores a growing international following.
Fox and IndyCar put faces to Indianapolis 500 with Macy’s, Letterman, and a sprawling campaign.
WBD and TNT Sports sell out Roland-Garros ad inventory as ad sales exec Jon Diament says more than 80 brands bought into coverage.
Exclusive: Latest ‘Cashback Like a Pro’ ad uses Hartbeat production company and highlights Chase NBA and WNBA investment.
IHOP rode with Dale Earnhardt Jr. in Amazon’s NASCAR debut as the Coca-Cola 600 fit the brand’s sports streaming strategy.
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