Hasta La Creative!

Academy Sports + Outdoors is planting a flag in the ground with the launch of Fun Can’t Lose, a new brand platform built on a simple truth: the journey matters more than the score. Because whether you win or lose, if you’re having fun, you’re winning. Created in partnership with newly appointed agency of record McGarrah Jessee, the platform marks the company’s largest brand-building investment to date and a pivotal step in its evolution as value-driven retailer.

The Fun Can’t Lose campaign includes a series of TV spots, digital films, and social content that highlight the humor and heart behind everyday outdoor moments.

Campaign Assets

Credits

AGENCY: MCGARRAH JESSEE
Chief Creative Officer: Tim Roan
Managing Director: Heather Miller
Creative Director/Copywriter: Colin Lapin
Creative Director/Art Director: Tim Cole
Executive Producer: Abby Hinojosa
Producer: Sean Phung
Group Brand Director: Lauren Heffern
Brand Supervisor: Jeremy Wood
Sr. Brand Manager: Josh DeFord
Group Strategy Director: AJ Hickcox
Sr. Art Director: Ben Estus
Sr. Copywriter: Bryson Schmidt
Associate Creative Director: Page Kastner
Sr. Copywriter: Skyler Dobin

PRODUCTION COMPANY: MJZ
Directors: Hoffman & Metoyer
Executive Producer: Eriks Krumins
Line Producer: Adriana Cebada Mora

POST PRODUCTION COMPANY: CARTEL
Editor: Chris Catanach
Editor: Nick Deliberto
Editor Assist: Scott Beatty
Executive Producer: Viet-An Nguyen
Producer: Savannah Cannistraro

FINISHING HOUSE: TBD POST
Color: Brandon Thomas
Flame: Kagan Durmer
Audio: Brad Engleking
Animation: Chapman Bullock
Executive Producer: Rachel Kichler
Producer: Brent Holt

MUSIC HOUSE: YESSIAN
Head of Production: Michael Yessian
Chief Creative Officer: Brian Yessian
Global Creative Director: Gerard Smerek
Composer (Mnemonic): Mike Schmidt
Composer (Countdown, Statistically): Mark Chu
Composer (Bounce): Nate Morgan
Executive Producer: Evelyn Brown
Creative Producer: Nick von Zumwalt
Sound Designer (Bounce): Weston Fonger
Mix EP (Bounce): Angelina Powers