Apple, TBWA\MAL Remind Us What the iPhone is Good For: Being an iPod
Posted in: UncategorizedFrom Apple and TBWA/Media Arts Lab comes the spiritual sequel to last month’s “Photos Every Day” spot for the iPhone.
“Music Every Day” uses the exact same formula as its predecessor, with similarly excellent execution. We’ve come a long way from Apple’s original iPod commercials. No longer do we have silhouetted dancers projected against green screens with a loud, indie-rock soundtrack. Instead, just like “Photos Every Day,” we have a simple concept that, more than anything, humanizes iPhone users. What are these people listening to? It doesn’t matter; the important thing is that they’re enjoying it. We see them smile, nodding their heads along to a beat, something that we see occur is real life every single day.
Again, it ends with a single-sentence VO: More people listen to music on the iPhone than any other phone. The entire concept seems obvious, but sometimes it’s the obvious that needs to be said. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
