Shazam and SoundHound Make Beautiful Phone Together at The Movies
Posted in: UncategorizedIn a move that will have avid moviegoers pulling their multicolored hair out at the root, one movie theater advertising company is now going to encourage people to turn their phones on when they sit down.
I know, right?
Musical discovery apps Shazam and SoundHound have partnered with National CineMedia and Screenvision (which merged with NCM earlier this year) to encourage the use of second screen advertising before the trailers begin. The goal is to allow movie advertisers to tie audio-recognition features into preshow promotions on consumers’ devices.
Just what you wanted.
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