Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform Match’s fiery “Match Made in Hell” and all of the recent advertising work for the Reynolds-owned Mint Mobile and Aviation American Gin, has been acquired by performance TV platform MNTN (pronounced “mountain”). Under the deal, Maximum…
It’s been a rough year for romance. On top of all the canceled weddings of 2020, in-person dating was impossible for most of the year. And while dating apps did their best to foster virtual connections amid lockdown, hesitant daters made the wedding industry a bit nervous. It’s that sentiment that inspired Match’s latest spot,…
Father’s Day is coming soon, and it’s always a good time to reflect on the joys of parenthood. Like lack of sleep. And constant noise. On that note, three-time dad and Aviation Gin owner Ryan Reynolds today unveiled his brand’s themed cocktail for the holiday: The Vasectomy. A relatively simple drink made with tonic, cranberry…
The Hitman’s Wife’s Bodyguard from Lionsgate comes to theaters June 16, but some Snapchatters may not have to wait quite that long. Early screenings of the action-comedy will take place Thursday, June 10, and tickets are available starting Thursday (May 27) exclusively via Movie Tickets by Atom, the Snap Mini from Atom Tickets, following a…
The buzz about 5G–what it is, what it means and how to get it, has been the talk of the town in tech for months now. The major mobile carriers have all incorporated educational content into their ads to help consumers better understand what 5G can mean for their daily lives, and how each brand’s…
When stars sign on to endorse an apparel brand, they sometimes make a pledge not to be seen wearing anything else. But that usually just applies to competing products, not giving up clothing entirely–a distinction that seems lost on Hugh Jackman in the newest ad from his frienemy Ryan Reynolds’ content studio, Maximum Effort. Just…
If star power were enough, the marketing world would be full of Ryan Reynolds. However, the self-effacing and subversively creative actor has rapidly transcended other celebrities in recent years to become one of the top talents on today’s advertising landscape. Honing his highly shareable marketing skills out of necessity when faced with the slim marketing…
If you’re unable to function like a civil human before a morning cup of coffee, you’re in good company. In a new spot for his coffee brand Laughing Man, fans see a different side of the ever-optimistic Hugh Jackman: his pre-coffee alter ego. This darker, moody Jackman sends his alarm clock crashing against the opposite…
In the latest of its infamous Ryan Reynoldsian social media stunts, Aviation American Gin shared a new side of its brand personality today–a more, shall we say, adult persona. It began with a colorfully lit photograph shot by Wyatt Kane, an Atlanta-based commercial and advertising photographer, who posted the image to Instagram on Wednesday as…
Early this morning, Mint Mobile released a new spot featuring the budget mobile carrier’s co-owner, Ryan Reynolds, awkwardly chatting with beloved actor and comedian Rick Moranis. It warmed our cold 2020 hearts. But Reynolds didn’t stop there. His cellphone company released two more ads today touting its new unlimited talk, text and data plan. The…
Mint Mobile dropped a new spot today to announce its new unlimited talk, text and data plan, and it brought back one of the most dearly missed actors of the 80s–Rick Moranis. The first ad in a campaign to promote the offering features Mint Mobile owner, Deadpool actor and master marketer Ryan Reynolds standing in…
Diageo announced today that it will acquire Aviation American Gin and its parent company, Davos Brands, for up to $610 million. Ryan Reynolds will stay on as co-owner of Aviation and continue to lend his creative direction to the brand’s marketing strategy. The agreed-upon price tag includes an initial $335 million and further potential consideration…
Mint Mobile might not have a big sports stadium in its name, but according to the budget mobile carrier’s new spot, that’s a good thing for customers. The ad, voiced by Mint’s eccentric owner and actor Ryan Reynolds, notes that the price tag on those stadiums–of which all the major carriers have at least one–must…
Like a lot of talented creatives in the advertising world, David Valento recently found himself out of a job. A senior copywriter, Valento was among those Ogilvy laid off due to the business impact of the coronavirus pandemic. So he did what came naturally and made a video pitching for his dream job: writing for…
It wasn’t too long ago that you could head out at night with no plan, hit the bar and make some questionable decisions. These days, with social outings nixed, the thrills and regrets of night life have gone to the wayside as well, with most of us just sitting at home each weekend like social…
Pre-pandemic, Mint Mobile was in the process of filming an “epic first commercial,” according to the budget mobile carrier’s new owner, Ryan Reynolds. But like everything else, that got put on hold, he explains in a new spot released today that he filmed from his house. Instead of whatever he had planned–which seems to have…
In a voicemail that began popping up on the phones of every Mint Mobile subscriber on Friday, the cell carrier’s eccentric owner Ryan Reynolds announced a new Unlimited Data For All plan to help folks out during the coronavirus pandemic. Reynolds bought an ownership stake in the budget mobile carrier in November, saying at the…
The Kentucky Derby has the mint julep, but how many other events have a signature cocktail? Well now you can add the Westminster Dog Show to that short list. Ryan Reynolds today announced his spirits brand, Aviation Gin, is partnering with the dog show, for which his team has created a new drink: The Sensation….
Joker had the most-viewed trailer on YouTube of any of the Best Picture nominees for the 92nd Academy Awards, which will be handed out Sunday night, but Joker finished second to Parasite when it came to most-tweeted-about Best Picture nominees. YouTube shared its rankings of all the nominees for Best Picture, by trailer views: Joker,…
Rather than cough up the (at least) $5.6 million to run an ad during the Super Bowl, Mint Mobile thought it could use its money a little more wisely this year. According to an ad that the budget mobile carrier ran in The New York Times this morning, Mint Mobile owner (and subscriber) Ryan Reynolds…
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