Afin de célébrer le 100ème anniversaire de l’International Federation of the Phonographic Industry, celle-ci nous propose de découvrir une vidéo Music Remains réalisée dans les studios d’Abbey Road, montrant en 90 secondes l’évolution et les grands moments de la musique, du phonographe à notre ère du streaming.
Adidas and Sid Lee are framing the new “Unite All Originals” as Run DMC vs. DJ A-Trak, but the versus bit comes on too strong. The campaign is much more affable than combative, think of it as a buddy cop combo where there are three buddies instead of two and the buddies like to wear black felt hats.
Run DMC’s famed history with Adidas dates back to the 1980s, and they’ve been lending their benign street cred to the three stripes ever since. A-Trak may not be comparable as a household name, but he’s a worthy spokesman for the next generation, as you can see in some coverage from early March. For this new campaign, the two acts are combining for a fan-controlled music video that will be dictated user voice commands. A true embodiment of “My Adidas.”
Credits after the jump.
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