Hasta La Creative!

James Kelm joins Roku from Nextdoor, where he was chief product officer.

Gary Busey's at his manic, unhinged best in WongDoody's spot introducing the $99 Amazon Fire TV set-top box.

Everyone's favorite gnarled, Oscar-nominated lunatic begins, "If you're like me, you like talkin' to things." The actor says hello to his pants and a lamp before thanking the fish for living in the sea. He rings a bell, and as the tone resonates, he vibrates his head and mugs for the camera. Classic Busey!

Bedeviled by a Roku streaming player that won't obey his verbal commands, he snarls, "It's frustrating when things don't listen. Especially high-tech things." Mr. B. then demonstrates a key Fire TV attribute. He voice-queries the device—searching for himself, naturally—and spits out a hammy, celebratory "Yes!" when a menu of his movies appears on the screen.

Actually, it's one of his saner, more restrained performances. Dude's usually way more bizarre than this. 

As one of the world's most loyal Roku owners, I have to say I'm a bit baffled by the streaming device's official holiday spokesman: Moxkat Grvida, fictional Ukrainian outdoorsman.

In a series of spots from Butler, Shine, Stern & Partners, the affable Grvida tells you why you should buy yourself a Roku for Christmas. Some of his arguments for the TV streaming media gadget are sound, like this: "People who watch movies on the smarty phones…this is how squirrel watches movie. Do not watch TV like squirrel. With Roku streaming machine, you put the movies on the big TV screen."

Other vignettes are a bit more obtuse, like when Grvida recalls wanting a hunting rifle for Christmas but ending up with cargo pants, which is why … you should buy a Roku?

The campaign is BSSP's first for Roku since winning the account. According to a press release from the brand, the ads are "tapping into the conversation on the art of 'self-gifting,' a trend that has gained popularity over the years. According to the National Retail Federation, more than 50 percent of holiday shoppers plan to spend an average of nearly $130 on 'self-gifts.'"

And since a Roku 3 is only $99, you'll still have enough left over to buy yourself those cargo pants, or maybe a TV stand for your squirrel.