May 20

Entrinsic Celebrates the Queen for Victoria Gin

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Yesterday was Victoria Day in Canada, a May bank holiday up north, and Toronto-based agency Entrinsic has released a timely spot for Victoria gin, celebrating its namesake Queen Victoria.

The 30-second broadcast spot, “That’s The Spirit” was created by Entrinsic in collaboration with production company Revolver Films and director Christopher Wahl. It relates a series of unexpected but true facts about Queen Victoria: She ruled the British Empire at 18 while still living with her mom; she married her first cousin and had nine children; she was almost assassinated seven times. “If you were Queen Victoria,” the spot concludes, “you’d be ready for a drink, too.” The visual approach is straightforward, showing Queen Victoria gradually walking toward the camera and then sitting at a bar enjoying some gin. Entrinisic and Wahl also teamed up for the accompanying print campaign, which will roll out later in the year. Credits after the jump. continued…

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Apr 04

Entrinsic Debuts ‘The Mortgage’ Film Trailers for RBC

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Digital agency Entrinsic created a new campaign for RBC targeting first-time home buyers called “The Mortgage,” in which they imagine the home buying experience in three different Hollywood-genre style trailers.

Directed by Jeremiah S. Chechick (best known for National Lampoon’s Christmas Vacation), each trailer promotes a fictional film of a couple shopping for their first house, with roughly the same formula channeled into three different genres: romantic comedy, drama and horror. The results are cheesy, but not unwatchable. They certainly have the tone of the Hollywood trailer nailed. The best of the bunch is probably the horror one (featured above), which squeezes in some jokes riffing on popular horror movie tropes. It works a lot better than the drama trailer, which feels a bit forced attempting to fit home buying into a Hollywood drama style narrative.

“Analytics are always behind everything we do at Entrinsic,” said Eli Singer, founder and president of Entrinsic. “We call it ‘creative by the numbers.’ Based on the data we gather we’ll be able to augment the campaign, making it increasingly connected so that it drives strong results for the client, just like we did with RBC’s successful students initiative.”

At the end of each of the trailers, viewers can click through to RBC’s digital properties for first-time homebuyers. In addition to the three spots, the campaign also has a social media element with events on Twitter, as well as a contest giving entrants the opportunity to win $25,000 towards a mortgage downpayment. The campaign will also be supported by “integrated offline content including full page movie poster-style ads in newspapers, mock “coming soon” posts promoting the movie trailers on relevant websites and blogs, in-branch advertising, wild postings, in-cinema advertising, interactive banner ads and social content and influencer outreach.” It will run throughout the key spring homebuying season. Stick around for credits and “Romantic Comedy” after the jump. continued…

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