Oct 28

David&Goliath, LeBron Tout Kia as ‘Fit for a King’

Posted in: Uncategorized

David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.”

In the spot, James emerges from the Kia’s new K900 luxury sedan at some type of glitzy red carpet event. The star struck valet stumbles over his words as LeBron tosses him the keys and says “Keep it close,” followed by the taglne “Fit for a King.” Entitled “Valet,” the ad is perfectly timed, breaking today on the opening day of the NBA season. It arrives as James rides a wave of publicity for his much-discusses return to Cleveland, which was celebrated in a recent Beats campaign. At any rate, the spot aims for a stylish simplicity, letting the ride — and LeBron’s endorsement of it — mostly speak for itself. (more…)

New Career Opportunities Daily: The best jobs in media.

No Comments | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Mar 26

Tiger Woods’ Real-Life Ass-Whooping Nicely Coincides with Videogame Ad Ass-Whooping

Posted in: Uncategorized

No, it’s not the ass-whooping you’re thinking of that he received from back in the day. We can’t really expound this time, though, except to say the timing is perfect with this latest EA Sports spot from San Francisco-based Heat for the former’s Tiger Woods PGA Tour 14 installment. Woods, if you didn’t know, won his eighth Arnold Palmer Invitational title yesterday in his home turf of Orlando and reclaimed his throne as the top-ranked golfer in the world in the process. Not sure if he’s doing his own stunts or that his sports star acting skills are on par with his good pal, Roger Federer, but we’re sure those are Arnie’s knuckles cracking. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

No Comments | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,