Une idée réussie par le designer Victor M. Aleman avec ce projet de vélo urbain & compactable permettant d’économiser de l’espace. A la fois transportable et pratique, la roue est composé de 6 modules et d’une structure détachable. Un mécanisme complexe, à découvrir dans la suite.
Unless you’ve been living under a rock for the past couple of days, you’re well aware of GM’s bankruptcy protection filing. To assuage the buying public, GM has unveiled a commercial explaining “the new GM,” guaranteeing a leaner, greener company that makes better cars than ever before.
I’m all for corporate transparency, but I have to wonder if the “Reinvention” spot is enough to save the troubled automaker. I think it’s safe to say that public distrust in the automotive industry as a whole is high – especially when auto officials are arriving in private jets to beg the federal government for bailout money.
How does this spot bode for the future of automotive advertising? Is it enough to entice consumers to buy American again?
I think it’s a step in the right direction, but I also think that it signals a change in the way automakers and dealerships place their ad buys. Existing on a campaign of print and broadcast is not enough anymore. If companies want to win the automotive war, they need to regain credibility with the public by actively engaging them. After all, you have to at least shake someone’s hand before you reach for their wallet.
Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via twitter, LinkedIn, or her blog.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
