Em se tratando de comerciais do Super Bowl, tudo é possível. No caso da Bud Light, isso inclui uma encenação registrada ao longo de uma noite, por 58 câmeras escondidas, 412 atores, 5 estrelas da música, quatro celebridades – o que inclui Arnold Schwarzenegger, Don Cheadle e Reggie Watts – e um cara que não suspeita da noite inesquecível que está prestes a vivenciar em Whatever is Coming.
Criado pela BBDO, o filme conta com alguns teasers que dão uma ideia do que vem por aí.
Just a day after we learned that Arnold Schwarzenegger would appear in one of Bud Light's Super Bowl ads, Anheuser-Busch InBev has released six teaser clips for the celebrity-stacked spots.
The ads appear to be the results of a massive stunt organized by the brand and agency BBDO, which used 412 actors and a lot of hidden cameras to create an unforgettable night for one unsuspecting beer drinker. Schwarzenegger, Don Cheadle and innovative musician Reggie Watts all make appearances in the evening's events, as does an as-yet-unnamed female celebrity. Oh, and a llama.
Check out the previews below, and be sure to check Adweek's Super Bowl Ad Tracker for ongoing updates about this year's game-day spots.
As mentioned, IFC is marketing the new season of original series Comedy Bang Bang as “the ultimate comedy fantasy.” In the video spot, hosts Reggie Watts and Scott Aukerman bounce along in a psychedelic van that runs on autopilot, produces a stewardess proffering pillows, and plays the radio (“Come Back,” by The J Geils Band). Watts and Aukerman exchange lines in their usual cheerful deadpan until their chariot announces the start of the new season.
The accompanying poster features Watts riding a centaur that has Aukerman’s head, and a background similar to a poster you probably bought from the book fair in fifth grade.
Though not especially enticing, the idea is cute and fans of Comedy Bang Bang will continue watching regardless. For newbies, the trailer for Season 1 gives better evidence of a show worth checking out.
You're sitting down, doing your taxes, just trying not to hate the universe, when a pocket-picking smoke monster reaches into your jacket and steals all your cash. This is "The Price of Carbon," the latest clip from the Climate Reality Project, Al Gore's environmental advocacy group. Created with the help of D.C. communications shop Glover Park Group and Brooklyn production company m ss ng p eces, the clip uses charming—if a little arty—visuals to draw a line from oil and coal pollution to climate change to taxpayers' wallets via relief packages for the victims of natural disasters like Hurricane Sandy and last year's Midwest drought. The playful, minimalist aesthetic helps a fairly complex argument seem simple. The sing-song narration, delivered by comedian and musician Reggie Watts, also helps. So, you could do what the spot wants you to do and complain about the problem to your friends, or write a letter to Congress, or something. But if you take the crux of the video to heart—Earth is getting really pissed off at humans, the incredibly well-financed energy industry doesn't care, but c'mon, the government should try to make carbon barons pay for the damage anyway—then now might also be an appropriate time to throw on Watts's essential anthem, Fuck Shit Stack. Especially if you really are still doing your taxes.
CREDITS Director: Dark Igloo Executive Producer: m ss ng p eces TV Weather Illustration: Ana Benaroya
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Post originalmente publicado no Brainstorm #9
