Hasta La Creative!

Obesity finds it hardest to catch up with those who are running.

Advertising Agency: Publicis Ambience Advertising, Chennai, India
Creative Director / Copywriter: Manoj Jacob
Art Director: Manoj K Ouseph
Published: December 2007

Advertising Agency: Jones, Chicago, USA
Executive Creative Director: Scott Maney
Creative Director: Dan Madole
Art Director: Grant SImpson
Designer: Meng Yang
Copywriters: Scott Maney, Will Bright
Photographer: Stephen Green
Production: Phil Inglis
Published: January 2008

Advertising Agency: Jones, Chicago, USA
Executive Creative Director: Scott Maney
Creative Director: Dan Madole
Art Director: Grant SImpson
Designer: Meng Yang
Copywriters: Scott Maney, Will Bright
Photographer: Stephen Green
Production: Phil Inglis
Published: January 2008

Advertising Agency: Jones, Chicago, USA
Executive Creative Director: Scott Maney
Creative Director: Dan Madole
Art Director: Grant SImpson
Designer: Meng Yang
Copywriters: Scott Maney, Will Bright
Photographer: Stephen Green
Production: Phil Inglis
Published: January 2008

Advertising Agency: Jones, Chicago, USA
Exec. Creative Director / Copywriter: Scott Maney
Creative Director: Dan Madole
Art Director: Grant SImpson
Photographer: Stephen Green
Production: Phil Inglis
Published: January 2008

The more you run, the slimmer you get.

Advertising Agency: Publicis Ambience Advertising, Chennai, India
Creative Director: Manoj Jacob
Copywriter: Chandrachoodan Gopalakrishnan
Art Director: Gous Basha
Published: November 2007

Advertising Agency: Verba/DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Davide Bodini
Illustrator: Balalò / Livio Ansaldi
Via: I believe in adv

In the same week as The Wilderness fair in Stockholm, Sweden, the Swedish Diving Association performes a guerrilla campaign and paints divers just like road signs, to attract visitors to the “Diving Village”, a part of the Wilderness fair.

The “Diving Village” is a part of the Wilderness fair and contains many different exhibitors within diving. To attract more visitors to the fair, especially dive-interested, the diving association has created a guerrilla campaign with street art painted white divers, just like ordinary road signs. And like road symbols there is an arrow, but it is pointing towards the nearest water. Underneath the diver is the web address www.börjadyka.nu [translation: www.startdiving.now]. The street art is painted in a temporary spray that easily disappears and goes away in rain.

Advertising Agency: Miami Guerrilla Agency, Sweden

Slender body, switch on from here.

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao
Released: 2006

Advertising Agency: DDB Milan
Executive Creative Director: Vicky Gitto
Art director: Cristina Marcellini
Copywriter: Bruno Vohwinkel