Hasta La Creative!

Kittens are notorious advertising stars, and as it turns out, they’re miniature therapists too.

At least, that’s one takeaway from this stunt in Los Angeles, where Purina Tidy Cats invited stressed-out people into a glass room—fully visible to people on the street—and had them listen to guided mediation.

And then … the kittens are unleashed. And adorable overload ensues.

The video, from Rainn Wilson’s media company Soul Pancake, might seem better suited to cat adoption than cat litter. But it’s fun to watch, and will surely get a bajillion views.

Wook at the poochies! Wook at the widdle poochie-woochies! What else do I really need to say about Deep Focus's "Dog Goldberg Machine" commercial for Purina's Beneful dog-food brand? It's doggone adorable the way those mutts manipulate toys, food tins and tennis balls to operate a Rube Goldberg device that ultimately spells out the tagline, "Play. It's good for you," in dominoes. My jaw drops in a massive "Awww!" when I watch the ad, which has garnered nearly 1.5 million YouTube views in less than a week. You could never get cats to do this stuff. They'd claw the director's eyes and chew through the camera cords. But check out the choreographed canines. Oooh, does pooch-ums wike his Fwisbee? This is way cuter than the Honda "Cog" spot, which started the whole Goldberg trend in advertising. In fact, there wasn't a single dog in that commercial, though "Cog" spelled backward is … "Goc." So cuuute, I'm woozing my mind! Awww! Credits below.

CREDITS
Client: Purina Beneful
Agency: Deep Focus
Chief Executive Officer: Ian Schafer
Exeuctive Creative Director: Ken Kraemer
Creative Director: Matt Steinwald
Art Director: Scott Jones
Copywriter: Micky Treutlein
Producer: Sean Fleming
Account Director: Jamie Julian

Production Company: Quiet Man
Director: Johnie Semerad

Music: Yessian

La marque de nourriture pour chiens Purina Dog Chow a demandé à Publicis Bogota d’imaginer une campagne print. Le résultat, « Stop treat your dog like a trashcan », nous rappelle que le chien n’est pas une simple poubelle avec humour. Des affiches visuellement réussies et en décalage à découvrir dans la suite.