Facebook issued a Bulletin Tuesday, officially rolling out the platform for independent writers that it initially discussed in March. CEO Mark Zuckerberg said while introducing Bulletin via the social network’s new Live Audio Rooms feature, “This is something that we’ve been working on for a while … The goal here across the company is to…
The travel industry suffered a major blow during the pandemic, with travelers stuck at home and unable to trek across the country or internationally. Despite the decrease in people actually traveling, BBC Travel has seen an uptick in readership. The site experienced between 29% and 30% increase in online traffic during the pandemic, according to…
Kicking third-party cookie deprecation down the road into 2023 might give marketers cause for some cheer, but, a common hallmark of Google’s updates all along remains: details are still scant, with questions outweighing answers, leaving publishers and marketers twisting in the wind. Google’s Privacy Sandbox proposals are designed by committee so an element of iteration…
BuzzFeed is the latest digital media business going public via the special purpose acquisition company route, giving the publisher an implied valuation of $1.5 billion. BuzzFeed is merging with shell company 890 Fifth Avenue Partners, which holds $288 million in cash in its trust account after an IPO earlier this year. As part of the…
Michelle Lee, who has helped modernize and diversify Allure since becoming the magazine’s editor in chief in 2015, has announced she’ll be leaving the Cond? Nast publication to join Netflix. Her role at the streaming service will be vp of editorial and publishing, in which she’ll be focused on platforms such as Netflix’s social media…
Keyword blocklists will outlast another crisis. The Root, the Black news, culture and opinion site published by G/O Media, has been selling out ad inventory over the last few months, thanks in part to the digital advertising rebound and the shift in more brands looking to fund diverse journalistic voices. Yet as demand has gone…
The Cond? Nast title has set its sights on Hollywood, expanding its coverage of industry news, the awards season, industry intel and campaigns with its latest vertical, Awards Insider. The site subsection has three dedicated staffers. The vertical, aimed at Hollywood’s inner circle and awards voters, is a fertile topic to mine from as the…
When content heats up BuzzFeed this summer, BuzzFeed Community contributors behind that content may see some extra spending money from the publisher’s “Summer Writers’ Challenge.” For an eight-week period from June 15 through Aug. 15, an unlimited fund will award BuzzFeed Community contributors payouts of $150 to $10,000 for high-performing posts. BuzzFeed Community is a…
After a two-year negotiation with French competition watchdog Autorit? de la concurrence, Google pledged to make changes to part of its ad-tech stack Google Ad Manager in order to level the playing field. It’s a move that, to some, looks like an admission of wrongdoing. And while this will likely set off a wave of…
Facebook said Tuesday that the Revenue Lift tool for its Instant Articles is being made more broadly available in response to direct feedback from publishers. Revenue Lift gives publishers of Instant Articles the ability to: Estimate distribution and revenue differences between Instant Articles and the mobile web at various levels of Instant Articles adoption. Assess…
Vox Media is one publisher trying to bring more harmony to the frenetic challenges posed by the crumbling of the third-party cookie. The publisher of New York Magazine, The Cut and Vulture is making it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more fragmented post-cookies. That’s thanks to…
The global pandemic and the 2020 U.S. election significantly influenced the use of blocklists. Keyword blocking surrounding COVID and political-related terms went into overdrive, leading to content from major news publications getting blocked or demonetized. One year later, companies are still feeling the repercussions. At Adweek’s Elevate Brand Safety event last week, David Minkin, GM…
The Economist is selling its stamp of approval to education-hungry executives. This week, the publisher launched Economist Education, a separate business for online courses managed by a dedicated team of roughly five staffers. The first six-week training course, titled The New Global Order: How Politics, Business and Technology Are Changing, contains six modules and has…
For all the talk of lower overheads and limitless audience size, the truth is very few companies have been able to make the same amount of money from virtual events. But as more publishers plan in-person events for the fall, recouping that revenue while holding onto the benefits of virtual events is now in sight….
As markets around the world start reopening, CNN is getting out in front to reach decision-makers about the recovery. The WarnerMedia brand is doing so by expanding CNN International’s CNN Marketplace across regions and platforms. By adding more inventory in TV and digital, CNN International aims to add more to its bottom line, capitalizing on…
Last June, the nonprofit organization Cityside launched The Oaklandside, then a seven-person newsroom, to cover hyper-local Oakland, Calif. news. Despite launching just a few months into the pandemic, the publication has since surpassed many of the internal benchmarks it set to measure success. The modest venture of launching a local newsroom caught the eye of…
Platforms are publicly losing their frenemy status as they get cozy with publishers by cutting global content-sharing deals. Top line German media company Axel Springer is among them, having just signed a global content-sharing deal with Facebook. Articles and videos from its owned titles Bild and Welt in Germany, and Insider, based in New York,…
Feel-good pet-focused Group Nine Media vertical The Dodo is reaping the twin benefits of the pandemic pet boom and advertisers’ loosening budgets. For the first quarter of 2021, Group Nine Media’s digital direct ad sales grew 34% compared with the same time period the year before. The company didn’t share specific numbers. But as ad…
In late March, 98-year-old Time magazine posted a job opening for a new chief financial officer, with one notable qualification: “comfort with Bitcoin and cryptocurrencies.” In four weeks, more than 600 people had applied on the digital currency job board Crypto Jobs. When it comes to grappling with cryptocurrency, some media companies are dipping their…
Complex Network’s nine-year-old food brand, First We Feast–which houses some of the company’s best-loved food shows including Hot Ones and the Burger Show–has recently hit 10 million subscribers on YouTube. This growth is partly thanks to diving into an unfilled niche at the right time, the company said. “There was this shift in culture around…
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