Group Black, a collective and accelerator for Black-owned media, announced Thursday morning that it has secured a significant media investment from the consumer goods corporation Procter & Gamble. The total commitment is reportedly a nine-figure sum, though both parties declined to provide financial specifics. Group Black debuted last June with an initial spend of $75…
BuzzFeed News editor in chief Mark Schoofs announced Tuesday morning in an internal memo that the outlet will be downsizing through a mix of cuts and voluntary buy-outs. A BuzzFeed representative has confirmed the report. The cuts, which affect 1.7% of the workforce, will occur mostly in the BuzzFeed Video and Complex Editorial teams, according…
News Corp’s U.K. division, News UK, has carried out research into how relevant placement of ads next to content–you guessed it–improves the ad performance. Based on an analysis of 980,000 impressions on News UK property The Sun’s website, the study with Lumen Research, using eye-tracking, found that putting an ad in a relevant editorial context–a…
When the Good Housekeeping Institute launched in 1900, the product-testing facility predated both the FDA and the Consumer Product Safety Commission. Now, more than a century later, the Hearst-owned operation aims to use its track record of consumer trust and an ambitious internal expansion to turn its product-review program into an affiliate empire. In 2021,…
Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn’t going to cut it for an ad industry that’s evolved to prioritize data privacy….
Between the advent of online gambling, college athlete monetization and cryptocurrency, the business of sports has changed rapidly over the last two years–and Front Office Sports wants to capitalize on that disruption. The independently-owned publisher announced Tuesday the launch of its new platform, Front Office Sports Learning, a permanent landing page on its website that…
When South by Southwest returns to downtown Austin, Texas, on March 11, the festival–renowned in part for its reputation as a launchpad for buzzy debuts–will be undergoing perhaps the most significant reinvention in its own 35-year history. In addition to returning to an in-person format for the first time since 2019, this year also marks…
No one said ad tech wasn’t complicated. If a brand like Pepsi pays $10 to run an online ad with The New York Times, a rational expectation is that the media company gets to pocket the majority of revenue, with ad-tech vendors taking a small fee for processing the transaction. But in some cases, media…
One year after launching a dedicated channel on the live-stream platform Twitch, Rolling Stone is seeing its efforts gain traction, proving the platform can serve as an on-ramp for younger audiences and the advertising budgets that chase them. Since March 2021, the Rolling Stone Twitch channel has reached 32 million total viewers, averaging about 2.6…
Last year, publishers across the media industry saw their digital advertising revenues reach record-breaking heights, the result of a culmination of factors–some obvious, others more discrete–that had been years in the making. As in other sectors, the pandemic served as the primary catalyst for this transformation, fast-tracking years of innovation in a matter of months….
For climate change publisher Grist, a partnership with the News Revenue Hub has confirmed the old adage: The squeaky wheel gets the, well, eco-friendly lubricant. Grist worked with the nonprofit News Revenue Hub, which helps publishers grow their membership revenue, over the course of a year to refine its strategy for converting readers into monthly…
PureWow has entered the chat. The publisher, one of two editorial titles owned by GMG, announced the launch of its newest commerce initiative on Wednesday morning, a text-to-purchase software called wowtext. The platform, which PureWow developed in-house, allows participants to purchase products directly through text message, the latest in a series of efforts from publishers…
Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets Act, aimed at Big Tech companies such…
The Wall Street Journal welcomes its cookieless future, and advertisers have taken notice. The publisher, in a case study conducted in partnership with Google Ad Manager, found that advertisers whose campaigns used first-party data from The Journal were 37% more likely to run another campaign. Campaigns built using first-party data also perform better than company…
General news publisher The New York Sun announced today that it is making a comeback after closing its print run in 2008. The digital-only title expects subscriptions will make up 80% of its revenue. As such, it’s offering audiences three different subscription tiers. At the lower end, The Sun Reader membership is $120 annually (or…
When it comes to post-cookie preparedness, one year can make all the difference. So says new data collected by video ad platform Teads, in the second iteration of its annual survey of nearly 450 publishing executives on their state of readiness for a cookieless internet. The analysis, which was shared exclusively with Adweek, will be…
The looming deprecation of the third-party cookie has created a market opportunity for savvy ad technologists–and Yahoo hopes to capitalize on it. The company, which operates both a demand-side and supply-side platform–as well as editorial titles like TechCrunch– announced the debut on Thursday of its identity solution for non-addressable audiences, called Next-Gen Solutions. Yahoo began…
Identifying brand safety red flags in audio–in an automated way–is an ongoing challenge that is partly preventing more ad dollars from flowing into the medium. To that end, media company iHeartMedia has partnered with intelligence company Sounder to make the latter’s brand safety rating tool available to advertisers looking to buy audio ads across the…
Stand-alone tab Facebook News began rolling out in France Tuesday. Facebook News debuted in the U.S. in October 2019, and it has since rolled out in Australia, Germany and the U.K. Meta teamed up with L’Alliance de la Presse d’Information G?n?rale last October to reach partnership agreements with more than 100 media outlets in France,…
Reader’s Digest publisher TMB, whose portfolio of more than 60 titles includes the brands like Taste of Home, grew revenue by 110% in 2021. Partly that’s thanks to its August acquisition of the user-generated content company Jukin Media. The publisher declined to share exact figures. Revenue growth comes during a period of planned expansion and…
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