Hasta La Creative!

Really. How many flavors of ice cream do we really need?

There is a new kind of advertising service today and it includes the use of HD video signages. express by .advancedMethod prides itself on being a new kind of digital signage system: one that is easy to use, easy to update and easy to access. express includes everything one needs in a system: all the hardware, all the software, industry-related templates, even “live” news feeds. express is designed to dramatically simplify the deployment of digital signage, whether that means to a single sign or a gigantic network.

The principle behind express is that anyone and everyone can be a designer. express gives one the tools they need to create professional content. Now, with the new video feature, one can take their design skills even further.

Video features traditionally offered in digital signage systems only give the option of uploading a finished clip onto a display system. express allows one to take the design process one step further and continue personalizing their material.

Once video is uploaded into express, one can add or remove text, photos and special effects on top of the clip. This gives the user the power to update material as often as they need without having to remove and re-upload video content.

(Source) Press

In an effort to squeeze as much out of Pink as it possibly can, Victoria’s Secret launched a back-to-school campaign for co-eds, as well as the “exclusive!” Pink Collegiate Collection.

– David Griner of AdFreak reveals the promotional origins of that one office freakout video. You should thank him; it involved interpreting Russian. (Well, no, not really.) Also, Angelina Jolie is a factor. Collective ooOooOooh.

To promote Tom of Finland, a new manly-man scent from Etat Libre d’Orange, Ogilvy/Paris attached naughty images to protruding public fixtures.

In hopes of selling, I don’t know, more sweet potato casserole through May, Boston Market is trying to turn Mother’s Day into a month-long event.

Contract disputes can be a pain especially for chosen endorsers and in this case, actress Uma Thurman sued Lancome regarding an advertising dispute. Apparently, the French cosmetic giant has made quite a profit from using her name and likeness despite the lapse of the contract between the two.

Many people would care less if such a boom would be evident. But in this case, Lancome continues its advertising ways despite the end of the contract with Thurman which the latter resented. In the world of showbiz, you have to honor your contract. If not, expect heads to roll. Such is a familiar face in the world of advertising and promotions.

The “Kill Bill” star said in her lawsuit that Lancome Parfums et Beaute & Cie boosted its worldwide sales and enhanced its “prestige, stature and bargaining power” by helping retailers and others use her name and likeness in advertising and promotions after her contract expired.

The suit seeks $15 million in damages.

(Source) The Associated Press

Technorati Tags: uma thurman, advertising, promotions, lancome, cosmetics

Early today Advertising Age ripped into Starbucks for its Pike Place coupons and throwback cups (in-store for six weeks, a barista told us). All part of an ongoing attempt to rekindle stale sparks with a costly ($100 million) promotional campaign, which is looking more Grocery Chain — and less Indie Cafe — by the minute.

CommercialPitch.com, a new original ad sharing platform, is holding a contest, What’s Your Pitch, to find the most “out of the box” original ad.

Radiohead, the same band that stuck it to the man by letting you download its last album on a pay-as-you-wish basis, will sell you bits of its song Nude so you can make your own remix on Garageband. Hrm. Okay.