Fuji Underwater: Pool

Advertising Agency: Ogilvy & Mather, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Glenn Alexander, Leonardus Bramantya
Art Directors: Nicholas Kosasih, Vito Winarko
Copywriters: Ratna Puspita, Shirley Christy
Photographer: Leonardus Bramantya
Retoucher: Heru Suryoko


Complot Creativity School Typography Course: Alien geology, Intelligent invertebrates, Psychedelic sugar

Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Executive Creative Director: Tomas Oliva
Creative Director: Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Emma Piquer
Typographers: Mauricio Serna, Tania ALvarez, Atelie de IMagem


Colgate-Palmolive MaxFresh: Breath Abuse

Drive the freshness segment with Colgate Max Fresh and stay top of mind. The campaign builds on a simple truth that people are often not aware of the fact they have bad breath when they are in conversations that are of importance and in some instances life changing. The idea is that Max Fresh comes in to save people from embarrassing moments caused by bad breath. The execution uses speech bubbles to illustrate the effect of bad breath on people.

Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Executive Creative Director : Komal Bedi Sohal
Creative Directors: Shahir Zag, Komal Bedi Sohal
Creatives: Shahir Zag, Komal Bedi Sohal
Illustratot: Celine Artigau
Planner (creative agency): Nadine Ghossoub


Colgate-Palmolive 24/7: Executive, Student, Musician

We were tasked with telling men that Speed Stick freshness lasts 24 hours irrespective of their lifestyle.The solution highlighted an oft-ignored truth. The cyclical nature of our chores. As day delves into night we repeat the same chores, only in different light conditions. Whilst making men relate to this truth, the campaign sought relevance in men’s lives.

Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Creatives: Kalpesh Patankar, Parixit Bhattacharya
Planner (creative agency) : Nadine Ghossoub


Otrivin: Enjoy Breathing

Advertising Agency: Saatchi&Saatchi, Warsaw, Poland
Creative Directors: Blanka Lipinska, Max Olech
Art Director: Magdalena Nowakowska, Johan Pasternak
Copywriter: Lukasz Gromkowski
Art buyer: Jakub Winiarski
Photographer: Jacek Kolodziejski, shootme.pl
Published: March 2010


Volkswagen Independent Cinema Sponsorship: Toy Story, King Kong, Gremlins, Terminator, Back to the future, Speed

Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: Daniel Seager
Copywriter: Steve Hall
Illustrator: Pete Mould
Published: August 2009


Fundación Par (People with disabilities foundation): Panda Bear, Penguin

“People with disabilities are not so hot in the news as Penguins, but they also need your help. Fundación Par. Equal ability, equal opportunity.”

Advertising Agency: Mccann Erickson, Buenos Aires, Argentina
Chief Creative Director: Sebastián Castañeda
Creative Directors: Pancho Esposito, Nacho Coste
Art Director: Nacho Coste
Copywriter: Pancho Esposito
Account Manager: Victoria Ortelli
Illustrator: Hernán Sanchez
Photographer: Julieta García Vazquez
Additional credits: Cosme Argerich (Rancho Producciones)


Kleenex: King-Fool, Yes-No, Glory-Failure

Kleenex stands not for control, but for the release of human emotions. Built on the brand promise of ‘Let It Out and Feel Better For It’. Show people that they really will feel better if they release their emotions with Kleenex. The idea highlights that no matter what you are going through, Kleenex will always be by your side. In good times and bad, Kleenex will mop up your tears. Each execution in the ‘Feelings’ campaign has been individually sculpted out of paper.

Advertising Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey, Dominick Lynch-Robinson
Art Director: Christiano Neves
Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson
Art Buyer: Coco Weir
Project Manager: Kevin Noble


Covergirl: Bold

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Director: Pablo Gil, Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Directors: Tomás Duhalde
Copywriter: Rodrigo Greco
3D Studio: Mosh VFX


Ritual Magazine: Dark Kids

“The bizarre case of Vladimir, who waketh up midnight. The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.”

“The weird and dreadful passion of Morgana, who had no friends. The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.”

“The ghoulish and gloomy story of Melissa and Mircalla, who never had the chance of being sisters. The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.”

Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah


Chux Kitchen Gloves: Plate, Glass, Cup

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Jeremy Hogg, Simon Johnson
Copywriter: Alex Stainton
Post production: Cream Studios
Photographer: Danny Eastwood
Designer: Jason Young
Designer: Erwin Santos
Senior Account Director: Leif Stromnes
Account manager: Holly Whiteley


Fly Trap Electric Insect Kkiller: Old Lady, Fire

Advertising Agency: Publicis, Gurgaon, India
Digital Creative: Nishan Singh
Digital Creative: Atul Kapoor
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya banerjee
Creative Group Head: Sudhir Das
Assoc Art Director: Sunny Johnny
Photographer: Ajit Singh Padam
Illustrators: Sanjay Kumar, Harish Nair, Nawin Nandakumar, Manoj Saha


Aspirin: Einstein, Baird, Wright

“The General Theory of Relativity of 1915 changed the way we view the universe overnight. However, it took Einstein 10 years to perfect it, something like 3650 days and 3650 nights.
A simple idea can change the World. Aspirin – 110 years.”

“The phrase “there’s nothing on tv” is even older than television itself. The physicist John Logie Baird repeated it thousands of times until finally, in 1926, after four years of work; he could see something on the screen.
A simple idea can change the World. Aspirin – 110 years.”

“The Wright Brothers flight that inaugurated aviation in 1903 lasted only 59 seconds. Very little compared to the 6 years it took them to have the plane ready. Some things haven’t changed; flights are still shorter than the wait. A simple idea can change the World. Aspirin – 110 years.”

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Excecutive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Directors: Florencia Font, Hernan Damilano
Copywriters: Ezequiel Saul, Hernan Damilano
Photographer: Matias Posti
Published: April 2010


VH1: Blues guy, Diva, Latino, Rapper

Advertising Agency: Young & Rubicam, New York, USA
Global Chief Creative Officer, Tony Granger
Executive Creative Director, Latin America: Guillermo Vega
Executive Creative Directors New York: Ian Reichenthal, Scott Vitrone
Creative Directors: Menno Kluin, Icaro Doria
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Designer/Typographer: Mihail Aleksandrov
Illustrator: Eamo
Art Buyers: Bill Gastinger, Helen O’Neill
Published: March 2010


bastard: Teenagers, Winners, Somnambulists, Psychologists, Magicians, Hunters

“Bastard Proudly made by those lazy italians.”

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: El Perezoso
Photographer: Giuliano Berarducci
Published: April, 2010


Feltrinelli Publisher: Pin Up, Blood

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Danilo Lavizzari
Copywriter: Elisa Zugno
Published: april 2010


National Centre for Domestic Violence: Emasculation

The National Centre for Domestic Violence are raising awareness around the issue of male domestic abuse. The objective of this campaign from JWT London was to be the first charity to highlight the taboo that male domestic abuse is a real issue for one in six men, and that NCDV are there to provide free help and assistance, regardless of gender.

Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Art Directors: Phillip Meyler, Darren Keff
Copywriters: Phillip Meyler, Darren Keff
Photographer: Nadav Kander
Designer: Graham Wood
Typographer: Casa Hamid


Nissan Cube: Simmetry Sucks

“Symmetry sucks. New Nissan Cube. Humans aren’t symmetrical why should their cars be? Visit us on cubelist.co.uk”

Advertsing Agency: TBWA\PARIS & TBWA\G1, France
Executive Créative Directors: Eric Holden, Rémi Noêl
European Creative Director: Alasdhair MacGregor Hastie
Art Director: Ingrid Varetz
Copy Writer: Glenn Troadec
Assistant Art Director: Alexandra Chapuis
Art buyer: Carine Galluffo
Photographer: Cindy Gravelat
Account Director: Céline Duval
Account Manager: Raphaël Bouquillon


Energizer flashlights: Toolbox, Hose, Boots

“It only exists if you can see it.”

Advertising Agency: DDB, Santiago de Chile, Chile
Agency website: http://www.ddbchile.com
Creative Director: Matias Lecaros, Simon Subercaseaux
Art Director: Tomás Garin
Copywriter: Felipe Araya, Felipe Hernandez
Illustrator: Gonzalo Arevallo
Photographer: Paolo Remedy
Other additional credits: Cristian Seisdedos, Sergio Duarte


Volkswagen: Laces

“We’re proud to support the Sunshine Coast Stingrays.”

Advertising Agency: Publicis Mojo, Brisbane, Australa
Creative Director: Andy Ward
Art Director: Shay Devery
Copywriter: Ryan Petie
Photographer: Asaki Koshikawa
Retoucher: Shay Devery
Account Director: Andrew Harding