Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Director: Diego Rubio, Coco Olivera
Copywriter: Gustavo Botte, Darío Porterie
Art Director: Federico Braga
Illustratior: Maximiliano Braga, Turi
Grazia magazine, one of the most well-known Italian women’s magazines, has challenged some of the largest Italian advertising agencies to create an advertisement dedicated to its own readers. McCann Erickson Milan created this advertisement to encourage men to look after their appearance a bit more, especially in the little details.
“Remember, women notice the details first.
Grazia Magazine. Fashion is in the little things”
Advertising Agency: Mccann Erickson, Milan, Italy
Creative Directors: Marco Cremona, Milka Pogliani
Art Director: Erick Loi
Copywriter: Chiara Castiglioni, Francesca Pagliarini
Photographer: Zona 13
Advertising Agency: Ars DDB, Venezuela
Creative Director: Daniel Oliveira
Photographer: Claudio Napolitano
Published: December 2008
Advertising Agency: Grey, Chile
Creative Directors: Miguel Angel Cerdeira, Enrique Zúñiga
Art Director / Copywriter / Illustrator: Pablo Urrutia
Photographer: Shutterstock
“Did you fight with your computer? Computer Io Posso. The course to make it up with your Computer.”
Advertising Agency: Mccann Erickson, Milan, Italy
Executive Creative Director: Marco Cremona
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Aliata
Photographer: Giovanni Pirajno
Advertising Agency: JWT, Paris, France
Creative Director: Ghislain de Villoutreys & Olivier Courtemanche
Art Director: EL Zoghlami Ahmed
Copywriter: Neil Ward-Baskin
Photographer: Marc Da Cunha Lopes
3D Designer: Waldo Lee / Thomas Veyrat
Strategic Planner: Marc Reynolds
Advertising Agency: BBDO Mexico, Mexico
Executive Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban, Carlos Fernandez Oxte
Art Director: Agustín Esteban, Román Santana
Copywriter: Raúl Pineda
Illustrator: Mario Berber
Published/Released: March 2009
Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco, Eric Pierre
Art Director: Cedric Mountaud
Copywriter: Vincent Pedrocchi
Photographer: Jean-Yves Lemoigne
Productions: Continental
Achat d’Art: Sylvie Etchemaïté
Post production: Adrien Bénard
Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi, Ronen Gur-Fonarov
Art Director / Copywriter: Asaf Levi, Eran Nir
Illustrator: Yoni Lax (Paul) / Eitay Reichert (Britney) / Gili Comforty (Amy)
Account Manager: Dani Brande
Account Suervisor: Sarit Sternhell
Account Executive: Mayan David
Agency Producer: Darya Danzig
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati
Advertising Agency: Leo Burnett, Paris, France
Creative Director: Stephan Ferens
Art Directors / Copywriters: Eric Esculier, Stephane Santana
Illustrator: Simon Danaher
Typographer: Akatre
Other additional credits: Lionel Cassou, Claire sougy, Melina audoux
Published: April 2009
“Long lasting whiteness.”
Advertising Agency: JWT, Morocco
Creative Director: Nicolas Geahchan
Art Director / Copywriter: Sirine Sabbah
Photographers: Khalil Nemmaoui, Gilles Benchetrit
Other additional credits: Khalil Khatib, Ali Rezgui
Published: April 2009
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director : Andrea Stillacci
Art director : Cedric Auzannet
Copywriter : Benjamin Dessagne
Account manager : Claire Vallet
Art buying : Elena Mazzanti-Houel
Photographer : Gettyimages – Jupiterimages
Retouching : Frederic Perrot
“GPS as standard. Seat Exeo Techside.”
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director : Andrea Stillacci
Art Director : Cedric Auzannet
Copywriter : Benjamin Dessagne
Account executive : Bruno Sabrie
Art Buying : Elena Mazzanti-Houel
Images credits : Gettyimages – Ozhie
Retouching : Docs ad hoc
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini
Photographers: Francesco Zizola, Simon Larbalestier, Sebastian Bolesch
Post Production: Thomas Lavezzari
Published: November 2008
All the prints were produced without using a computer. Here you can see the making of.
Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Federico Galvani – Happycentro
Typographer: Andrea Manzati – Happycentro
Photographer: Federico Padovani
Digital Artist: Marco Oliosi
“Wipes out nasal congestion.”
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Daniele Dagrada
Copywriter: Simona Angioni
Photographer: 3D: Martin & Rainone
Director: Lilli Guacci
Published: February 2009
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuan Cronwright
Illustrator: Morgan van Heerden
Photographer: Xander Ferreira
Published: February 2009
Advertising Agency: Leo Burnett, Jeddah, KSA
Art director: ZorZi Hoyek
Photographers: Roger Moukarzel, Steve Kozman
Illustrators / Retouchers: Mark Calina, Julien Lions
Account Group Director: Georges Maktabi
Published: March 2008
“Say hello to your mirror. Clearasil.”
Advertising Agency: EuroRSCG, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Marcin Kruk
Copywriter: Alicja Wysocka
Photographer: Tomek Zieciowski
Other additional credits: Anna Zieciowska
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
