“Now with more delicious meat.”
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Jan Leube
Art Directors: Lena Tuczek, Nina Burmeister
Copywriters: Sebastian Hardieck, Florian Schwalme
Photographer: Tom Fischer
“Don’t mask it. Eliminate it.”
Advertising Agency: Cerebro Y&R, Panama
Creative Directors: Jorge Heilbron, Gustavo Morfu Rinaldi, Humberto Alvarado
Art Directors: Demian Veleda, Juan Francisco Bernal, Alberto Weand Ortiz
Illustrators: Daniel Romanos, Ricardo BON Lopez
Photographer: Diego Martynczuk
Published: February 2009
“Water instinct.”
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Stefano David
Copywriter: Helga Pellegrini
“Fox. Small outside. Big inside.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Marcello Serpa
Art Director: Renato Fernandez
Copywriter: Gustavo Sarkis
Photographer: Hugo Treu
Illustrator: 6 B Estudio
“The IKEA assembly service.”
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Ralf Heuel, Dirk Siebenhaar
Art Director: Jan Woelfel
Account Executive: Julia Wilhelm
Copywriter: Jennifer Bohn
Illustrator / Graphic Artist: Annette Witzig
Advertising Agency: Saatchi&Saatchi Frankfurt/Bucharest
ECD: John Pallant, Roger Kennedy, Burkhart Von Scheven, Thomas Kanosfky CD: Jorg Riommi, Daniela Nedelschi
Copywriter: Irina Popp
Art Director: Lucian Cernat
Photography and CGI: Carioca
CS: Amir Mirshahi, Cristina Popescu
Producer: Vitalie Brega
“Sedentary people can’t run away from diseases. Exercise.”
Advertising Agency: Fischer Portugal
Creative Director: Diogo Mello
Art Directors: Marcelo Melo, Claudia Rolim
Copywriter: Nuno Leal
Photographer: Kenton thatcher
Published: March 2009
Advertising Agency: JWT, New York, USA
Co-President/Chief Creative Officer, North America: Ty Montague
Chief Creative Officer, New York: Harvey Marco
Executive Creative Director: Andrew Clarke, Kash Sree
Creative Director/Art Director: Raphael Milczarek
Copywriter: Humberto Jiron
Illustrator/Typographer/Designer: Aaron Padin
Photographer: Hans Starck
Director of Art Buying: Shawn Smith
Art Buyer: Carly Chappell
Print Producer: Jena Mattison
Producer: Tonya Martin
Production Company: Sweet Genius
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Cristina Marcellini
Copywriter: Valerio Le Moli
Advertising Agency: DDB, Stockholm, Sweden
Art Director: Fredrik Simonsson
Copywriter: Magnus Jakobsson
Production: Daniel Liljas
Advertising Agency: JMC Y&R, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: María Fernanda Lares
Art Director: Igor Bastidas
Copywriters: April Itriago, Daniela Tedesco
Illustrator: Igor Bastidas
Other additional credits: Rene Bustamante, Charles Rodriguez, María Fernanda Lares, Daniela Tedesco
Published: February 2009
Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Andrew Fraser
Creative Group Head/ Art Director: JOHN LAM
Creative Group Head/ Copywriter: Jason Ross
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski
Advertising Agency: Leo Burnett Mexico, Mexico City
Chief Creative Officer: Jorge Aguilar
Creative Directors: Rafael Martinez, Manuel Sandoval
Art Director: Luis Sordo
Account Executive: Marcela Berlanga
Copywriters: Alejandro Ramirez, Cesar Lazaro
Photographer: Flavio Bizzarri
Illustrator: Mandaraka Estudio
Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi
Copywriter: Nick Hine, Chris Garbutt
Photographer: Carioca
Advertising Agency: 303 Group, Perth, Australia
Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Creative Director: Paul Brazier
Art Director: Paul Pateman
Creative Group Head: Paul Pateman, Mike Nicholson
Copywriter: Mike Nicholson
Illustrator: Paul Pateman
Typography: Paul Pateman
“Keep it fresh. Glad wrap. cling wrap.”
Advertising Agency: DDB, South Africa
Executive Creative Director: Gareth Lessing
Art Director: Brendan Hoffmann
Copywriter: Vincent Osmond
Photographer: David Prior
Retoucher: Andy Newman
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho, Andrea Khou, Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong
“Equally sweet. Equally dark.”
Advertising Agency: JWT, Singapore
Executive Creative Director: Ali Shabaz
Art Director: Ed Cheong
Illustrator: Joseph Griffith
Copywriters: Elisa Tan, Arron Phua
Agency Producer: Anna Lee
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