Hasta La Creative!

“Like a having a bath anywhere”

Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Junho Jang
Art Directors: Sungho Bae, Yoori Ahn
Copywriter: Yunna Lee
Photographer: Byungki Gwok
Published: December 2009

“We love your tush. Coway Electronic Bidets”

Advertising Agency: Innocean Worldwide, Seoul, Korea
Creative Directors: Jeong Sang Soo, Jung Jun Mo
Art Director: Jung Jun Mo
Graphic Designer: Lee Kyu Uk
Copywriter: Kwon Hye Jin
Production Manager / Photographer: Kwon Jin Woo
Published: January 2010

“Certain things hang on forever. Set the kids free from abuse and violence.”

Advertising Agency: Mccann Erickson, Milan, Italy
Executive Creative Director: Marco Cremona, Gaetano Del Pizzo
Copywriter: Valerio Millefoglie
Art Director: Federico Fanti
Photographer: Akim Lipphot
Postproduction: The Scope

Wrangler has revealed its new image for this 2010 Spring/Summer season, which goes by the name of Red. A powerful, visceral campaign centred on the human being’s most primary instincts. Men and women have been photographed in red waters or amidst the fury of twirling red dust. A new approach to the concept We Are Animals by a fit, strengthened Wrangler. The campaign We Are Animals comes packed with emotions. Each image is a high dose of adrenalin, tension and passion, with red as the basic colour. Each character becomes the personification of the inner strength of an unleashed man, a sweeping animal alter ego. The new campaign features two distinct phases, the first one to be shown at Berlin’s Bread&Butter, with an important presence in the city and in the specialized press on the occasion of the fair. In March, there comes the second assault, aimed at the public through several channels –graphic, street ads, digital, and stores.

Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Art Buyer: Marie Moulin
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,

“Brand research Lab. Sigma Conseil.”

Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Art Director: Wilfrid Guérin, Géral Héraud
Copywriter: Thomas Thelliez
Photographer: Christian Michelucci

“Their pain is your pain. Children’s Panadol.”

Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd Mccracken
Creative Director / Art director / Typographer: Maurice Wee
Creative Director / Copywriter: Renee Lim
Art Director / Typographer: Roy Wisnu Hariadi
Photographer: Jonathan Tay
Producer: Isk

“The dark side of sweetness.”

Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
Published: January 2009

“New X-MAX. Exceptional transportation.”

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Fulvio Bonavia
On Air: January 2010

Advertising Agency: Grey, Brussels, Belgium
Creative Director: Koen Nuyts
Art Director: Stijn Van Herck
Copywriter: Fabian Keppens
Director: Kene Illegems
Additional credits: Caviar
Aired: January 2010

“Natural power for your houseplants. Greenworld.”

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte, Keith Loell
Art Director: Sebastian Hugelshofer
Copywriter: Sebastian Hugelshofer
Account Supervisors: Rolf Jeger, Rene Kaiser, Gina Armelino
Postproduction: Pixelprinz