Soho: High heels

SoHo_HighHeels_1

SoHo_HighHeels_2

soHo_HighHeels_3

Advertising Agency: Wirz/BBDO, Zürich, Switzerland
Creative Director: Matthias Freuler
Art Director: Kim Sokola, Rahel Boesinger
Photographer: Sven Germann
Postproduction Daniel Bracher

Citro?n: Cornering lights

citroen_cornering_lights

“Cornering lights. Now in many Citro?n models.”

Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Felix Glauner, Martin Breuer, Martin Venn
Copywriter: Heiner Krauss
Art Director: Ingmar Krannich
Graphic Design: Siegfried Diersch

Six Stars Air-Con Maintenance: Living room, Bedroom, Dining room,

saunaLiving

saunaBedroom_1

saunaDining

“Don’t let the heat get to you. Six Stars Air-Con Maintenance.”

Advertising Agency: Grey, Dubai, UAE
Creative Director: Alisdair Miller
Copywriters: Prasad Pradhan, Vidya Manmohan
Art Director: Prasad Pradhan
Illustrator: Procolor

Non Smoking Generation: Ashes to ashes

T_vling-King_PM_v2

Advertising Agency: King Solutions KB, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Nicklas Karlsson, Hedvis Brudkner, Pontus Ekström
Art Directors: Josephine Wallin, Alexander Elers, Lotta Ågerup
Photographer: Peller Bergström
Account supervisor: Lina Söderqvist
Account Manager: Lena Ivarsson
Advertiser Supervisor: Fredrik Söderhielm

CMS: King Kong, Tarantula, Jaws

UNEP_king-kong

UNEP_tarantula

UNEP_jaws

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Christoph Everke
Copywriter: Cosimo Moeller
Art Director: Alexander Nagel
Account Supervisors: Christiane Broch, Nadine Wintrich

Sooruz: Merry Christmas

Sooruz_benches

Sooruz_barrier

Sooruz_handrail

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Directors: Charles Morand, Frédéric Royer
Copywriter: Charles Morand
Photographer: Yann Lepape
Print production: Marie-France Capri, Gaël Cheval, Jean-Luc Chirio (Elysian Fields)

BETA: Playboy, Smoking, Escape

Beta_playboy_dog_42

Beta_smoking_42

Beta_escaping_dog_42

Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Chermine Assadian, Nayla Moubarak
Art Director: Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Photographer: Tiago Hoisel
Regional Executive Creative Director: Bechara Mouzannar

Globol insect spray: Dead flies

globol_Fenster_Window-cleaner

globol_Skateboarder

globol_Leiter_Ladder

globol_Eis_Ice-Scater

“Death comes faster than expected.”

Advertising Agency: Heye Group, Munich, Germany
Creative Director: Ulrich Luetzenkirchen
Art Director: Christian Woelky
Copywriters: Christine Deinhart, Stefan Amtmann
Illustrators: Christian Woelky, Florian Metz
Photographer: Mathias Remmling
Published: September 2009

BharatEyeBank.org: Dinner

bharatworms

“Your eyes deserve a better afterlife. Pledge them.”

Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: Gopi Prasannaa
Copywriter: Prakash
Illustrator: Gopi Prasannaa

Rowenta RO4541 Silence: Duck

RowentaRO4541_Silence_Duck

“RO4541 Silence Force. 2100 Watt Vacuum Cleaner. Rowenta.”

Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Stefan Leick
Art Director: Christian Kuzman
Photographer: Achim Lippoth
Others: Katja Bonnert, Nicole Bangert, Johannes Rapp

ANAD: The Contemporary Beauty Ideal

ANAD_Manet_Template_3er

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Sabina Hesse, Albert S. Chan
Art Director: Sabina Hesse, Albert S. Chan
Photographer: Jo Bacherl
Illustrator: Painter: Remus Grecu
Art Buying: Valerie Opitz

McDonald’s Big Mac: The world´s most famous hamburger

The_world_s_most_famous_hamburger

Advertising Agency: DDB, Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Magnus Jakobsson
Art Director(s): Fredrik Simonsson
Other(s): Account Manager – Daniel Sundin, Account Supervisor – Johan Östlund, Graphic Designer – Leif Blondell

Golden Toast: Butter

GOLDEN_TOAST

“Tastes like already buttered.”

The headline “Tastes like already buttered” plays with the double-meaning of the proverb: Generally it means that something tastes great and in this context with the butter toast it implies that the toast has already been buttered.

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Creative Director: Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Verena Koschel
Photographer: Jost Hiller
Retoucher: Nicole Heese
Published: November 2009

Nobire: Mass murderers

nobite_motive_1_print_high.extension

“One of the most evil mass murders: the malaria mosquito.”

Advertising Agency: Serviceplan, Germany
Creative Directors: Maik Kähler, Christoph Nann, Alexander Schill, Axel Thomsen
Art Director: Maik Kähler
Copywriter: Christoph Nann
Photographer: Manuel Wolff
Illustrator: Manuel Wolff
Account Management: Sybille Stempel, Robin Ruschke, Stefanie Otten
Graphic Design: Manuel Wolff

Breathe Right: Train, Band, Bikes

breathetrain

breatheband

breathebikes

“Get rid of the snore.”

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Sonic Choy
Art Director: Gloria Fung
Copywriter: Halo Cheng

Harvey Nichols Winter Sale: Mannequins

HN_Crouching

HN_Lying

HN_Kneeling_

Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: Rob Messeter
Copywriter: Mike Crowe
Photographer: Giles Revell
Model Maker: Andy Knight

eBay: Christmas is happening

EBAYLiving-Room

EBAYTable

EBAYGifts

EBAYToys

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Photographer: Grégoire Alexandre

Care Fertility: Tin

tin_poster_a2

Advertising Agency: McCann-Erickson, Manchester, United Kingdom
Creative Directors: Dave Price, Neil Lancaster
Art Director: Dave Price
Copywriter: Neil Lancaster
Illustrator: Rob Brown
Typography: Karen Matthews

Braun MobileShave: Anytime, Anywhere

Braun_Anytime_anywhere_Print_Media

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Stefan Vonderstein, Olaf Reys
Art Director: Joerg Tavidde
Copywriter: Alexander Busch
Photographer: Daniel Roché

Carbon Fighters: Butcher, Factory, Tornado, Sadomasochist, Circus

carbonfighters_Butcher

carbonfighters_Factory

carbonfighters_Tornado

carbonfighters_Sadomasochist

carbonfighters_Circus

“Join the carbon fighters. There are many simple gestures to fight for the environment in your daily life at the office: turn off the light when you leave, maintain a low temperature in your office, don’t let your battery charger plugged… Find your way to kill carbon dioxide and joing the club. carbonfighters.org”

Advertising Agency: TBWA\MAP, Paris, France
Creative Directors: Sébastien Vacherot, Manoelle van der Vaeren
Art Directors: Julien Boissinot, Nicolas Pontacq
Copywriter: Kevin Salembier
Art Buyer : Vanessa Barbel
Illustrators: Jorge Alderete, Bobdob, Christopher Lee, Fernando Falcone, Les Jean Spezial, Adrian Johnson, The Little Friends of Printmaking, Ben Newman, Jeff Soto, Mark Verhaagen
Published: April 2009